Do You Use EPC To Work Out Max CPC?
- SEO |
This is how you calculate earnings per click (EPC) once you know your sales.
Earnings / Clicks = EPC
For example you get a 2% conversion rate on 3,000 visitors. Each sale equals $20.
2% = 60
60 x 20 = $1,200
1,200 / 3,000 = 0.40 EPC
You will break even spending 0.40 cents per click, If you just spend 0.10 cents per click you make 0.30 cents profit per click.
3000 x 0.30 = $900 profit for 3000 visitors