Do You Use EPC To Work Out Max CPC?

0 replies
  • SEO
  • |
You need to know your earnings per click in order to work out how much you can afford to pay per click. You won't know this info when you first start PPC as you haven't made any sales.

This is how you calculate earnings per click (EPC) once you know your sales.

Earnings / Clicks = EPC

For example you get a 2% conversion rate on 3,000 visitors. Each sale equals $20.

2% = 60
60 x 20 = $1,200

1,200 / 3,000 = 0.40 EPC

You will break even spending 0.40 cents per click, If you just spend 0.10 cents per click you make 0.30 cents profit per click.

3000 x 0.30 = $900 profit for 3000 visitors
#click #earnings

Trending Topics