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I spend 600-700 per month in PPC. How should I move that over to SEO practices

by Dustin Blevins
10 replies
  • SEO
    • |
So at the moment I am spending roughly $20-$25 / day on PPC Google ads. They are working alright for my business and definitely helping me prosper. However. At the moment that site ranks around 15-20 for the main keywords. We are #1 on PPC cost but it is ridiculously high!

I am currently building a private network of Authority Modeled high PR sites that will soon be linking back to that site as well as a few other local businesses I own. So I am hoping those will build the ranks up higher as well.

Aside from all of that, how would you take some money away from PPC to boost your organic search engine results?
#month #move #ppc #practices #seo #spend
  • Profile picture of the author gotlinks
    You are on the right track. Just keep at it and build quality links and you will be fine.

    Originally Posted by Dustin Blevins View Post

    So at the moment I am spending roughly $20-$25 / day on PPC Google ads. They are working alright for my business and definitely helping me prosper. However. At the moment that site ranks around 15-20 for the main keywords. We are #1 on PPC cost but it is ridiculously high!

    I am currently building a private network of Authority Modeled high PR sites that will soon be linking back to that site as well as a few other local businesses I own. So I am hoping those will build the ranks up higher as well.

    Aside from all of that, how would you take some money away from PPC to boost your organic search engine results?
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    • Profile picture of the author SEOSteveO
      If something is working dont try to fix it. If its not broken dont try to fix it, What your doing is correct, just give it time because SEO takes time to rank, its not like PPC where you get instant traffic. maybe if you want to use some of the PPC money and do PPV to bring in more cheap traffic.
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      • Profile picture of the author mcatt
        Man that's a ton of money. But if its paying off then keep doing it. You could find a good SEO company/ person and use some of that monthly for them to rank you organically
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  • Profile picture of the author samual james
    If you want to get organic ranking then according to me it’s better idea to hire someone, who can take care of your SEO process and build quality links on regular basis so that you can get some authority in eyes of the Google.
    You need to understand that SEO is gradual process and it takes time, don’t expect a traffic at the starting but at the end of your project you can get immense amount of organic traffic.
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    • Profile picture of the author Venus Brown
      Good going Dustin.
      PPC is a nice option for instant results, but for long run, SEO is beneficial. With PPC you're nowhere once you stop the campaign. But if you're in top position in organic results, then you have to make lesser efforts to maintain that and you get better clicks.
      ( Organic results captures 60% of clicks and while its 40% for PPC. )
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  • Profile picture of the author socialbookmark
    The best way for ranking your website higher in Google, is making backlinks from powerful sites. There are some very common ways for doing it like article submission, social bookmarking, forum posting and etc.. But just please consider to make backlinks from authority sites for your pages. Its the best way to start in my opinion.
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  • Profile picture of the author ProSence
    If your site ranked good then you can earn good money, right now you have to develop your site and give it good ranking, I know that there would be huge expectations too as you are spending money to promote your site, so it would earn you if you are in the right niche and on the right path.
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  • Profile picture of the author howto
    Why not just continue what you're doing and spend maybe £50 to £100 on seo every month? Seo needs to be done over a long period of time anyway so doing it slowly would be cheaper initially as well as more effective.


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  • Profile picture of the author Ettienne
    PPC can become ridiculously expensive for some keywords, that's why I've given up on most PPC campaigns (especially adwords) in general. SEO is a much better option (although it obviously takes more time), and I think your network idea might just be a very good one if you diversify it with other backlinking methods.
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  • Profile picture of the author brettb
    SEO can never deliver the traffic that PPC can. Just squeeze every drop of performance from PPC. After all, if you are spending $20 to earn $30, then just spend $200 to make $300.
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