Received An Unnatural Links Message On WMT - Traffic Has Significantly Dropped - EMD

34 replies
  • SEO
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Hi All,

I have an EMD that TANKED last week

To give some bearings to our situation here is some info:

We have been building lots of naked hyperlinks, non-keyword optimized links, deep links, social signals, no-follows, various extensions, various link types, various IPs, used post-panda on-page SEO best practices, etc, etc. We have done everything by the book. There was just no way this domain was going to get hit (especially since I didn't build a single link with our EMD keyword as the anchor text).

Then comes a variable. It is our SEO vendor. I should have caught on to these guys long time ago and now it's too late. They thought they were being smart by building hundreds of high pr backlinks using our EMD keyword


They had been doing this for past 8 weeks. And just last week I got the "unnatural links" message on WMT. Next day ALL RANKINGS GONE! ALL TRAFFIC GONE! ALL WORK GONE!


I am almost certain that this is an EMD penalty because the only best practice we didn't deploy was that stupid vendor and their EMD keyword optimized backlinks.


Can anyone please give ideas on how to bounce back from an EMD penalty? And also, does this seem like an EMD penalty?

Right now our website is nowhere to be found on Google for any keywords, not even our EMD keyword (which it was naturally ranking for). If you type our entire URL into the Google search bar like example.com, only then does our domain show up.

So as I mentioned, any advice would help, any service would be great, I have the $$$ if you have the ideas.

Please let's get a good discussion thread going here that will be helpful to all community members.

Let's figure this shit out cuz otherwise I'm going to get FIRED!!!!!!!
#dropped #emd #emd penalty #emd recover #google penalty #links #message #received #significantly #traffic #unnatural #unnatural links penalty #wmt #wmt message
  • Profile picture of the author moneymoguls
    "You did everything by the book"??? Too bad it's the wrong book. Your website is done now. Start all over.

    Sounds like a backlink penalty to me.
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  • Profile picture of the author MikeFriedman
    I doubt it has anything to do with the EMD. It is more likely that the "SEO" you hired was using a public blog network that got caught. I'm only guessing because that about the only easy way to go about "building hundreds of high pr backlinks" as you said they were doing.

    I would need to see the domain and more info to give you any better insight though.
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  • @moneymoguls

    You are incorrect, there is always a way out...sounds like you got hit just as hard but haven't bounced back....

    @MikeFriedman

    Just PM'd you the URL.

    Any advice people would be great!
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  • Profile picture of the author debra
    No..it's the EMD.

    I unintentially did it to myself. I'm not deindexed but I'm nowhere to be found for the 4th day now. Sucked cuz I enjoyed 200+ organic traffic a day from Google, sometimes more.

    This is how I did it to myself unintentially;

    1. I created a facebook fanpage under the domain name and it started to gain momentum naturally. Google took notice.
    2. I created a twitter under the domain name. Same thing as FB, it started to gain momentum and Google noticed.
    3. I created a Pinterest and populated the boards tightly around my niche I was working on and the account is under the domain name. And...of course...Google noticed.

    Then I sealed the Deal...

    I integrated all the platforms together.

    Then Google Did Something About It!

    They dropped my site and gave my FB, Twitter and Pinterest first page!

    So now I'm revamping a little to give a reason to hit the serps again using the same site. To help pull this off I have to broaden my reach tremendously quicker than I had first intended...and, do more of it.

    So, in this case, I am broadening my market reach and establishing a brand within the niche market rather than using link dilution. Under this case, I don't have any links that I want to dilute anyway.
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    • Profile picture of the author MikeFriedman
      Originally Posted by debra View Post

      No..it's the EMD.

      I unintentially did it to myself. I'm not deindexed but I'm nowhere to be found for the 4th day now. Sucked cuz I enjoyed 200+ organic traffic a day from Google, sometimes more.

      This is how I did it to myself unintentially;

      1. I created a facebook fanpage under the domain name and it started to gain momentum naturally. Google took notice.
      2. I created a twitter under the domain name. Same thing as FB, it started to gain momentum and Google noticed.
      3. I created a Pinterest and populated the boards tightly around my niche I was working on and the account is under the domain name. And...of course...Google noticed.

      Then I sealed the Deal...

      I integrated all the platforms together.

      Then Google Did Something About It!

      They dropped my site and gave my FB, Twitter and Pinterest first page!

      So now I'm revamping a little to give a reason to hit the serps again using the same site. To help pull this off I have to broaden my reach tremendously quicker than I had first intended...and, do more of it.

      So, in this case, I am broadening my market reach and establishing a brand within the niche market rather than using link dilution. Under this case, I don't have any links that I want to dilute anyway.

      None of that sounds like anything to do with a problem with an EMD.
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      • Profile picture of the author debra
        Originally Posted by MikeFriedman View Post

        None of that sounds like anything to do with a problem with an EMD.
        Yes it does.
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        • Profile picture of the author MikeFriedman
          Originally Posted by debra View Post

          Yes it does.
          You created 3 social accounts.

          How would that harm an EMD?
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  • Profile picture of the author retsek
    Well you're screwed.

    Getting the message in WMT, means you've been evaluated by a human and a manual penalty was applied. The links you built may not have caused them to notice you, but the links from the SEO vendor probably did.

    Now you need to do a reconsideration request. Google will want to see you remove BOTH the links you built and the links the vendor created.

    Do that, or start over fresh on a new domain.
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    • Profile picture of the author James-
      Originally Posted by retsek View Post

      Well you're screwed.

      Getting the message in WMT, means you've been evaluated by a human and a manual penalty was applied.
      I was always under the impression that the unnatural links penalty was an algorithmic one, hence the 750k all at one go way back in April? Since when did a human step in to pass this penalty on, are you sure?
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      • Profile picture of the author retsek
        Originally Posted by James- View Post

        I was always under the impression that the unnatural links penalty was an algorithmic one, hence the 750k all at one go way back in April? Since when did a human step in to pass this penalty on, are you sure?
        it wasn't 750k, it was more like 25,000 that went earlier this year. And yes, they are manual penalties.
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  • Profile picture of the author Coolneter
    Sigh! google has too much power and we fed the beast.
    werent you guys using any buffer sites for the backlinks?

    Anyway what i did recently was to nullify the emd by making the content target a different keyword, and boom it showed up on the serp. it was on a smaller site though that is on its
    way to becoming an authority site.
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    • Profile picture of the author Carl Brown
      Originally Posted by Coolneter View Post

      Sigh! google has too much power and we fed the beast.
      werent you guys using any buffer sites for the backlinks?

      Anyway what i did recently was to nullify the emd by making the content target a different keyword, and boom it showed up on the serp. it was on a smaller site though that is on its
      way to becoming an authority site.
      This worked for me too. I took the "semi-emd" and changed the content to target other similar keywords and like magic, I finally started ranking my original keyword and then some.
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  • Profile picture of the author IM Ash
    From what I have seen with sites of mine that received this notice is that it was directly related to the deindexing of a network I used. It seems once Google uncovers a network and deindexes it then whichever sites were using the network heavily (I think there is a threshold of sorts) receives the notice and a penalty.

    I also had a site hit by the EMD update but no GWT notice at all... this one is algorithmic IMO!
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  • Profile picture of the author Mike Anthony
    MikeF will be able to tell you once he looks at your backlinks but sounds like you were into a lot of links and if so it will be impossible to say what might have got you. Greediness rules this market. People want to rank immediately so SEO providers try and put up a whole pile of links and end up toasting their network with their clients.

    Honestly if you have High Pr links you should not be combining that with mass link building. I literally can't do mass link building because we do real articles and posts and build up our sites to follow a theme but the practice is just to fire up a spinner and drop links on auto pilot with spun content. 2012 and onward quick rise is a quick fall
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  • Profile picture of the author ronnyl2288
    one of my old niche sites did that. Our Clickbank product is TAKING OFF LIKE WILDFIRE though so I am not that worried about it at all. I am pretty sure the linking rather than emd was the issue as well, one someone here mentioned.
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  • @Debra - I appreciate your input, but as others mentioned, most of what you say makes little sense...

    @RetSek - I ain't no snitch bitch, I will not be contacting Googy for anything! It's assholes like you that get the rest of us screwed!

    @coolneter - Good stuff, that's what I like to hear! I will blast the shit out of the site with naked hyperlinks and at the same time change up on-page SEO.

    @IM Ash - I wish you are right because it is easier to bounce back from an automated penalty rather than a manual penalty.

    @MikeAnthony - Thanks for the input. It's anyone's guess as to what has done it, I have been flying this path over and over again, and for some reason now it screws everything up. I didn't use too many networks, only a few.

    @ronnyl2288 - It's an EMD issue, our EMD Keyword anchor text corresponds to 1/3 of our total anchor text.....If that's not EMD then I don't know what is. And on top of that, I have built like 3 EMD keyword anchor text backlinks....

    *Bend Over - Now take it, Googy style!*
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    • Profile picture of the author retsek
      Originally Posted by Secure-Corporation View Post

      @RetSek - I ain't no snitch bitch, I will not be contacting Googy for anything! It's assholes like you that get the rest of us screwed!
      Google doesn't need user-generated reports to keep laying the smack down on spammers like you. Eventually you're realize that and you will stop looking for something to blame it on rather than what's staring you right in the face.
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  • Thanks for the responses guys, I just posted a response to everyone but it didn't work, and now I gotta write it all over again....
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  • @MikeFriedman - Got your PM, it's definitely the vendor links. Thanks for helping me discover that.

    @coolneter - Good stuff, that's what I like to hear! I have hope for my site as well.

    @IM Ash - I hope you are right because it is easier to bring back a site hit with an algorithmic penalty rather than a manual penalty (provided the manual penalty has to do with linking).

    @MikeAnthony - thanks for the response. Yes, Mike Friedman has helped me with some insight. But I always build em quick and strong, this is the first time I've ever been hit!

    @ronnyl2288 - I think you are right, it probably is a links thing, but the existence of the EMD does not help at all. And, within the backlink profile the EMD Keyword anchor text represents 1/3 of the total backlinks. So you tell me, is it just a link thing now?....
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    • Profile picture of the author Mike Anthony
      Originally Posted by Secure-Corporation View Post


      @MikeAnthony - thanks for the response. Yes, Mike Friedman has helped me with some insight. But I always build em quick and strong, this is the first time I've ever been hit!
      .
      Well keep going bro. there will be a second and a third time if you don't learn. You can blame the vendor all you want but if thats the mentality then the vendor fit the mentality so its not all their fault.

      Just know this (or ignore it - doesn't matter to me) but in the world of professional SEO if a site comes out too quickly and ranks any professional SEO is going to look over that site and many if not most will report any strange looking link patterns.

      theres a good chance you were reported and it was not just an algo thing. As for EMDs. Unnatural link notices have nothing to do with the EMD update. those notices were being sent out long before there was an EMD update. You can get dinged just for the unnatural links themselves regardless of the anchor text
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  • @Retsek - "Google doesn't need user-generated reports" are you kidding me??!?! Then I guess the disavow tool is NOT used for crowdsourcing right? WRONG! I'm done with you.

    @MikeAnthony - Do I have to put you in your place??? You do realize that while I built only non-keyword optimized anchor text backlinks, my vendor built 1/3 of the entire backlink profile with EMD keyword anchor text backlinks!!!

    NOW YOU ARE GOING TO TELL ME IT'S MY FAULT?!?!

    I have learned, I have learned not to use SEO agencies! This shit never happened before when I work on my own....

    Any troll that goes around reporting websites is a jerk! I don't think it was that because I wasn't ranking for anything.

    REMEMBER I DIDN'T BUILD KEYWORD OPTIMIZED ANCHOR TEXT BACKLINKS!
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    • Profile picture of the author Mike Anthony
      Originally Posted by Secure-Corporation View Post

      @MikeAnthony - Do I have to put you in your place??? You do realize that while I built only non-keyword optimized anchor text backlinks, my vendor built 1/3 of the entire backlink profile with EMD keyword anchor text backlinks!!!
      You couldn't put a fly in its place so lets no talk about it because its a forum on the internets not a bar. As the thread demonstrates you can't even keep a ranking in its place so keep your focus on that.

      NOW YOU ARE GOING TO TELL ME IT'S MY FAULT?!?!
      Yep YOU with all capital letters. Why not? Who hired them? me? You already admitted that you employed a number of networks and like building strong and quick so you chose one that oh no felt just like you do. Mike can point out the links to you but he can't tell you that your EMD delusion is accurate. Crappy network links will tank you no matter what your anchor text if they get discovered and the idea that you like hundreds real quick is on you.


      REMEMBER I DIDN'T BUILD KEYWORD OPTIMIZED ANCHOR TEXT BACKLINKS!
      Who cares? You claim to know so much about SEO that you can do it yourself and then turn around and hire a SEO agency that thinks like you but didn't know it? Please. spare us.

      Retsek will tell you we are no great friends but yours was a childish retort to someone trying to help you. the very fact that you think a reconsideration request would be "snitching" indicates you know how crappy the links were.

      so learn don't learn. No skin off our back. In fact maybe one of us is in your niche and will go after you target keywords at some point. More for us.
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  • Profile picture of the author yukon
    Banned
    Looks like you don't want help, you want someone to say it's not your fault.

    It's not your fault.
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  • Profile picture of the author retsek
    Of course, it's not his fault. The SEO Contractor just hired himself. He's not responsible for that at all :rolleyes:
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  • Profile picture of the author lutherlars
    How were your rankings before the seo company did you in? If they were good, why would you even bother deviating from what was working?
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    • Profile picture of the author Mike Anthony
      Originally Posted by lutherlars View Post

      How were your rankings before the seo company did you in? If they were good, why would you even bother deviating from what was working?
      You might have missed this nugget

      I don't think it was that because I wasn't ranking for anything.
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  • Profile picture of the author McBrett
    Hi Secure Coporation - Bummer about the unnatural links message. I've gotten some of those before and they are not fun. Fortunately, it was just on a niche e-commerce website and not a business that I was working for.

    Like you've heard before, submit a reconsideration request with Google:
    Reconsideration requests - Webmaster Tools Help

    You may want to plead that your SEO vendor told you that they only did white-hat Google approved link building. This could potentially help.

    Also, as has also been recommended use the dissavow link tool on a large number of the spammy links in your link profile: https://www.google.com/webmasters/tools/disavow-links-main?pli=1


    If you're a legit business and your website appears that way too, you might be able to get the manual penalty removed. But you will still lose rankings since the links that were delivering value previously won't be helping you out any longer.
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  • Profile picture of the author DizenSounds
    Thats a real shame. I too received an unnatural link warning back in the original warnings were rolled out for those of us that used Build My Rank.

    Like you my rankings plummeted and as did my monthly income. I learned quickly that diversifying is key, really good learning experience but still hurts thinking about it till this day.

    I came on here and looked up what people were doing and was told the following.
    1. Give up and 301 the domain
    2. Build high quality links with diverse anchor text
    3. Wait and the penalty would be removed
    4. Remove the links with a service like Linkdelete.com (that advertises on here)

    Well 301 wasn't gonna happen, this was a brand that had been built with real customers. Simply doing that wasn't an option as I'm sure for most people with real businesses it wasn't an option. Building more "quality" artificial links wasn't gonna help. That is counterintuitive. It was the high PR links that got me in trouble in the first place. How is building more gonna remove a MANUAL penalty on my site?

    So I decided to wait. Well, I waited and waited for months and months and sure enough the penalty didn't magically disappear. Gee what a shocker. So after months and months I decided to be proactive and contacted linkdelete for help.

    After three months of service and 5 reconsideration requests (2 before using them) I finally got my penalty removed and am now starting to see my rankings move back up. They aren't as high as they were before, but atleast I'm getting a bit of traffic these days.

    If you have a serious business I'd recommend contacting them and letting them know your history of your SEO services and linkbuilding campaigns. They removed 75% of my links that were built via BMR and similar link networks that were causing the problems.

    You can also try removeem but I havne't tried them because their pricing is ridiculous and Id rather support a WF vendor.
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    • Profile picture of the author retsek
      Originally Posted by DizenSounds View Post

      Thats a real shame. I too received an unnatural link warning back in the original warnings were rolled out for those of us that used Build My Rank.

      Like you my rankings plummeted and as did my monthly income. I learned quickly that diversifying is key, really good learning experience but still hurts thinking about it till this day.

      I came on here and looked up what people were doing and was told the following.
      1. Give up and 301 the domain
      2. Build high quality links with diverse anchor text
      3. Wait and the penalty would be removed
      4. Remove the links with a service like Linkdelete.com (that advertises on here)

      Well 301 wasn't gonna happen, this was a brand that had been built with real customers. Simply doing that wasn't an option as I'm sure for most people with real businesses it wasn't an option. Building more "quality" artificial links wasn't gonna help. That is counterintuitive. It was the high PR links that got me in trouble in the first place. How is building more gonna remove a MANUAL penalty on my site?

      So I decided to wait. Well, I waited and waited for months and months and sure enough the penalty didn't magically disappear. Gee what a shocker. So after months and months I decided to be proactive and contacted linkdelete for help.

      After three months of service and 5 reconsideration requests (2 before using them) I finally got my penalty removed and am now starting to see my rankings move back up. They aren't as high as they were before, but atleast I'm getting a bit of traffic these days.

      If you have a serious business I'd recommend contacting them and letting them know your history of your SEO services and linkbuilding campaigns. They removed 75% of my links that were built via BMR and similar link networks that were causing the problems.

      You can also try removeem but I havne't tried them because their pricing is ridiculous and Id rather support a WF vendor.
      You did great in not listening to stupid advice, and finally taking action.
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      • Profile picture of the author DizenSounds
        Originally Posted by retsek View Post

        You did great in not listening to stupid advice, and finally taking action.
        Gracias

        I wish I'd taken action a long time before that though! I lost major $$ by waiting.
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    • Profile picture of the author MikeFriedman
      Originally Posted by DizenSounds View Post

      They removed 75% of my links that were built via BMR and similar link networks that were causing the problems.
      Actually, if I'm not mistaken, the owner of BMR actually had all links removed from his network. At first after the link networks started getting hit, people were given the choice to remove links. They could request it. Later when BMR was tanked, I believe they actually just went ahead and removed all links whether you requested it or not.

      I'm almost positive.

      Not saying the service you used didn't do anything, but I think they might be taking credit for something they had nothing to do with on that one.
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  • @Retsek and yukon:

    I agree with what you are saying but you must understand that I didn't hire the Vendor, the company that I work for hired them long before I came on board. I have since been trying to get rid of them because I know they suck. And they don't provide link reports they don't tell us what they do, nothing! I am not the boss so I cannot control what happens to a certain degree.

    @MikeAnthony aka "Captain Hindsight"

    Are you really threatening me here? You have no idea who I am! Go ahead and go for my niche you asshole, I'd like to see you try! We own that entire industry! We are the top, the apex, the big players, the guys with the most guns, YA DIGG!?! AND WE HAVE ****TON OF MONEY TO BACK IT UP!

    This is only one website of ours that got tanked. A brand new one at that! We have over a dozen more you idiot! Shows what you know.

    And the best part is, you are trying to preach your bullshit to me, yet you wear the same skin, you do the same old shady tactics we all do, I know about you, I know about you well...

    I understand that you became irrate because I said some immature shit, but seriously bro, My advice to you is Don't threaten people online....you will regret it one way or another....

    @DizenSounds

    Thanks for the valuable feedback, I will put into action your suggestions.

    @MikeFriedman

    You are correct, BMR pulled all links after the network went up.


    I am still open to suggestions (please no more, you should have done this or done that, just what I need to do moving forward), I will also provide details as I start taking action and will report on my findings. This should be a good case study!
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  • Profile picture of the author PerformanceMan
    LOL. Just 'LOL'
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    • Profile picture of the author connorbringas
      Wow, never heard of a WMT penalty. Three things.

      1.) Get rid of that SEO Vendor

      2.) Figure out the links they built in 8 weeks which should be found under WMT-Latest Links, or just get them to send a list.

      3.) Delete Links they built.

      If this doesnt work then start over with a new domain. I wouldnt even 301 the old as it is worthless.
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