I have a potential client that has been put in my direction that is trying to optimize for some local terms that shouldn't be too difficult. I believe I can get him to where he needs to be from just on-page SEO as his site is not targeting the terms at all, and it is apparent he knows very little about SEO indeed.
The site might need a revamp all together tbh and may take a little while going through the 40 or so pages.
Forgive my ignorance, but I don't do consultancy work yet. My question is, how much should i charge this client? I don't want to undersell myself. Do we SEO's charge per hour, or based on results, what should i do?