Changes at Adsense, a good move?
- SEO |
Matt Cutts posted this on Twitter and thought it was a good read about changes at AdSense and how they will deal with "invalid activity" now and changes they are making.
Working better together: Protecting against invalid activity - Inside AdSense
Working better together: Protecting against invalid activity - Inside AdSense
- We are considering tenure more actively when responding to detected invalid activity. For example, some trusted publishers will now have their accounts suspended instead of terminated, and over time we hope to work directly with more publishers to resolve invalid traffic issues without needing to disable the account at all. (As always, we'll continue to credit advertisers for any invalid activity.)
- We've given publishers tools to submit more informative appeals via a new form, which may help resolve issues more quickly.
- We're providing more details on invalid activity's causes. If we've detected a violation of our policies you'll receive an email and a notification to your account with further information and instructions. And you can read all about the causes of invalid activity at our Ad Traffic Quality Resource Center, which is now available in most languages supported by AdSense, such as German, French, Polish and Arabic.
- Whether you're looking for a refresher or just creating your first ad unit, you can review the do's and don'ts of ad traffic in our expanded AdSense Academy.
- In order to help publishers avoid common pitfalls, we're kicking off a video series that explains why some of our policies exist and how you can make sure you're working with them. Our first looks specifically at invalid traffic.
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