After doing a little research I saw official reports by top reputable websites, Experts, and by regular people warning the marketplace about Facebook Ads. I wasn't convinced at first that this was true, but now I'm 100% certain that is happening.
***** Over 60% of your likes and clicks are faked! *****
Don't take my word for it, read this thread till the end:
Facebook Ads: What Are You Really Paying For?
Oh yeah, watch out with Eric in the link above, he appears to be a damage control agent.
I've come to conclude that these generated fake clicks and likes are not made by auto-bots entirely, but by international outsourced people that create fake profiles and simply click-away to your ads all day long and get paid 5cent-10cent per click while you give 20cent-1dollar+ to Facebook!
I'm not saying you can't make money on Facebook, simply that even if you super target your ads with your market don't expect to get all legit *Likes and *Clicks to your fanpage/website.
After reading the above thread on the link, have you too noticed strange inconsistencies in your Facebook Ads? What are your *2 cents* about Facebook Ads?