If you're in the UK type any typical comparison shopping terms and google is dominating the ads with their crap.
Type in "car insurance" or "find a mortgage" or "compare mortgages" or "credit cards" or "best buy to let mortgages" or a thousand other things and Google will be nicely place right in front of you.
I'm not one to moan about Google like everybody else does but it does seem contradictory to everything Google says.
Firstly: they don't have to pay for their ads and seem to be able to place it exactly where they want to on every single page. No stressing about a quality scoring algorithm or anything of the sort
Secondly: Their ad has been absolutely customised to look just the way they want it to. It doesn't have the coloured background like the other ads do and looks like a normal listing except it has a very attractive little button on it. It often contains very nice and attractive pictures of products as well that takes up pretty much half the page and is impossible to ignore.
Thirdly: As far as I'm concerned it just seems to be an affiliate site with very little content. I'd sooner get my advice from a company that specialises in finance. Google probably just passes your details on to a random company you've never heard of in many cases.
I don't see how they can justify this as fair or even providing the best value to the consumer. I do believe this is a bit of an abuse of power by google to be honest. At least make your ads look like other companies ads if nothing else.
Rant over, sorry.