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Made Keyword Research Mistake (I think)

by bcogswell
4 replies
  • SEO
    • |
Hey all,

I think I made a pretty big keyword research mistake as I'm starting out with my first niche site. I was using Market Samurai to do my keyword research and thought I had found a pretty good two-word keyword that I wanted to target. It had 204 SEOT and low competition. However, I realized today that I was searching based on broad match type instead of exact phrase match. When I go to exact phrase match the SEOT is only 14. Is this the right way I should be looking at this? Did I choose a pretty terrible keyword or is there relevancy to broad match?

I am pretty bummed because I have written significant content for the site. I'd really appreciate trying to talk to someone about what strategy I should take from here because I don't really know what to do.

Thanks!
Brad
#keyword #made #mistake #research
  • Profile picture of the author sovereignn
    Common mistake

    Just drop it and find a new keyword that's pretty much all there is to do sadly

    This time make sure you check exact only
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  • Profile picture of the author customs
    If you already written content, your best bet is to look for similar keywords with more traffic.

    But SEOT 14 is not that bad. It's about 3-5 visitors per day. If you learn to capture their attention well, you have a chance that they buy, or signup.

    I have a lot of affiliate sites with 5-15 visitors a day, sites are highly optimized (1 site = 1 product, 5 pages or more). And they bring profit on the table. 1 sale every 2-3 days from a site. Not bad for little traffic numbers.
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    iOS and Flutter developer. Online marketer, with more than $52+ million sales for partners.
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  • Profile picture of the author Albert Tan
    Hi Brad,

    I think all is not lost yet. But perhaps you should let us know whether the EXACT SEOT values is set to daily or monthly (as you did not state in your first post).

    Scenario A
    -------------
    If it is daily SEOT, then the monthly search volume should be about

    14/0.42x30=999.99 i.e. 1,000 searches per month which is actually NOT THAT BAD.

    Scenario B
    -------------
    If it is a monthly SEOT, then the monthly search volume should be

    14/0.42=33 searches per month which I think is a bit low considering it is a 2-word keyword.

    For Scenario A, if the keyword competition is low and you are able to rank it to number 1 in a short period of time with good SEO then it should be OK.

    For Scenario B, you might want to consider other options.

    Just my opinons.

    Cheers,

    Albert Tan


    Originally Posted by bcogswell View Post

    Hey all,

    I think I made a pretty big keyword research mistake as I'm starting out with my first niche site. I was using Market Samurai to do my keyword research and thought I had found a pretty good two-word keyword that I wanted to target. It had 204 SEOT and low competition. However, I realized today that I was searching based on broad match type instead of exact phrase match. When I go to exact phrase match the SEOT is only 14. Is this the right way I should be looking at this? Did I choose a pretty terrible keyword or is there relevancy to broad match?

    I am pretty bummed because I have written significant content for the site. I'd really appreciate trying to talk to someone about what strategy I should take from here because I don't really know what to do.

    Thanks!
    Brad
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  • Profile picture of the author MikeFriedman
    Common mistake. Broad search results are pretty much useless.

    As to whether or not the keyword is still viable, that kind of depends on what you are promoting. If it is something that makes you $500/sale, it is probably still worthwhile. If it is something that you are hoping to make money off of AdSense with at a few cents a click, you probably should start searching for new related keywords.

    You also do not have to limit yourself to one keyword. Find 10 related ones that have some search volume and you are in business.
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