Facebook Ads - How to Optimize Campaigns

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What bidding strategies do you guys use to increase connections (no. of Likes on FB), getting low CPC and increasing your CTR rates? Any advice on optimizing campaigns to get the cheapest CPC and how to get targeted traffic would be appreciated.

Thank you
#search engine optimization #ads #campaigns #facebook #optimize
  • If you want to increase your fan page likes, then you should for Face book CPM not CPC. CPM will be little costly and will ful fill your req.

    Hope you will satisfied!
    • [ 1 ] Thanks
    • [1] reply
    • I hear what your saying John. Thanks I'll switch to CPM and test it out

  • ProServices,
    Having a compelling image in your ad along with good copy is really the best way to increase your CTR. Remember that CTR is generally much lower for FB ads than for other PPC networks.

    Here are some other tips,
    6 Tips to Improve Your Facebook Advertising Results | Social Media Examiner

    Hope that helps,
    Shawn
    • [ 1 ] Thanks
    • [1] reply
    • That's a great Resource. Cheers Shawn.

      I agree with what your saying about the image and good copy increasing CTR. Someone told me to include an element of red in the image as FB site is predominately blue and white. The color Red would compliment it.

      It's great finding out these little tricks which can increase profits.

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    Facebook Ads - How to Optimize Campaigns

    What bidding strategies do you guys use to increase connections (no. of Likes on FB), getting low CPC and increasing your CTR rates? Any advice on optimizing campaigns to get the cheapest CPC and how to get targeted traffic would be appreciated. Thank you