Facebook Ads - How to Optimize Campaigns

4 replies
  • SEO
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What bidding strategies do you guys use to increase connections (no. of Likes on FB), getting low CPC and increasing your CTR rates? Any advice on optimizing campaigns to get the cheapest CPC and how to get targeted traffic would be appreciated.

Thank you
#ads #campaigns #facebook #optimize
  • Profile picture of the author john8954
    If you want to increase your fan page likes, then you should for Face book CPM not CPC. CPM will be little costly and will ful fill your req.

    Hope you will satisfied!
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    • Profile picture of the author ProServices
      I hear what your saying John. Thanks I'll switch to CPM and test it out

      Originally Posted by john8954 View Post

      If you want to increase your fan page likes, then you should for Face book CPM not CPC. CPM will be little costly and will ful fill your req.

      Hope you will satisfied!
      Signature
      {{ DiscussionBoard.errors[7491235].message }}
  • ProServices,
    Having a compelling image in your ad along with good copy is really the best way to increase your CTR. Remember that CTR is generally much lower for FB ads than for other PPC networks.

    Here are some other tips,
    6 Tips to Improve Your Facebook Advertising Results | Social Media Examiner

    Hope that helps,
    Shawn
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    • Profile picture of the author ProServices
      That's a great Resource. Cheers Shawn.

      I agree with what your saying about the image and good copy increasing CTR. Someone told me to include an element of red in the image as FB site is predominately blue and white. The color Red would compliment it.

      It's great finding out these little tricks which can increase profits.

      Originally Posted by TheContentAuthority View Post

      ProServices,
      Having a compelling image in your ad along with good copy is really the best way to increase your CTR. Remember that CTR is generally much lower for FB ads than for other PPC networks.

      Here are some other tips,
      6 Tips to Improve Your Facebook Advertising Results | Social Media Examiner

      Hope that helps,
      Shawn
      Signature
      {{ DiscussionBoard.errors[7491248].message }}

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