I have a digital marketing site I want to promote, however dont want to go down the seo route, and want to go down the paid marketing route.
I wanted to know, is it worth me learning PPC from scratch, or is it better for me just to hire a virtual employee to set up and manage my ppc campaign, someone who knows what theyre doing. The reason I ask is because I know that running a PPC camapign is somewhat of an intricate and time consuming process.
Also if I do decide to learn it myself, whats the best resource out there to take me from beginner to advanced level.
Thank you in advance