Just keep in mind "make your self real" instead of "try to be a real". Don't overdo SEO,Think like a Marketer and spend time in RCS to generate business not only from Internet but also from offline means.
Google+ will be even more aggressively pushed by Google
Naturally greater importance of author rank within the SERPs
Even more Panda and Penguin rollouts
Lexical co-occurrence will become more important than anchor text
Better uptake from Google of schema.org structured data
Apart from all the typical updates and obvious pushing of Google+, I really hope that Google make a significant investment in cleaning up their spam. The Australian SERPs are way behind the US and UK, check out 'life insurance'.