Depends on the term and how powerful your site is currently.

Most of Amazon pages are product pages with only short descriptions that're not well optimized.

If you do your SEO Well, you'll really outrank such pages

Get a few High PR anchor links from pages that have good moz page authority and you'll see your site jumping above competitors.

Good Luck

Yes, it is possible. Just optimize your site, and build better backlinks than the specific amazon site.

It's not impossible. Try building quality backlinks directly to those pages that you want to rank high.

Actually I believe there is no option without quality backlink for seo.
Quality backlink is important for all types of site.

Good luck. Way to much authority they carry

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