I just had three questions regarding PPC and keyword choices and volume, id be really appreciative if someone could help me on this and answer these three questions for me...
I am eager to learn and get into PPC but need some help getting the fundamentals straight in my head....
When marketing an affiliate product do you build campaigns with just variations of the affiliate product name. Using the example of a fictitious hair growth product called "gainhairnow". Would you build campaigns with the keywords "does gainhairnow work" and "buy gainhairnow" or would you also build campaigns with the keyword phrases such as "how to gain hair", "gaining hair quickly". With the latter type, there are a large number of keyword phrases you could bid for. And if the latter is an option, how do you know which ones are the "buying" keywords, that people use when they are actually in buying mode.
A second question is regarding keyword volume. Obviously the affiliate product name keywords will have a lot less monthly searches, but will be arguebly more targetted thus result in more sales, than the more generic keywords that get more traffic so more clicks, but are more broad, not targetted and so will result in less sales?
Question 3 )
A third question is regarding broad vs exact match. When choosing which keywords you will be bidding on, which do you take into account?