A question regarding keyword phrases and Google Adwords (would really appreciate some help )

2 replies
  • SEO
  • |
Hi guys,

I just had three questions regarding PPC and keyword choices and volume, id be really appreciative if someone could help me on this and answer these three questions for me...

I am eager to learn and get into PPC but need some help getting the fundamentals straight in my head....


Question 1)

When marketing an affiliate product do you build campaigns with just variations of the affiliate product name. Using the example of a fictitious hair growth product called "gainhairnow". Would you build campaigns with the keywords "does gainhairnow work" and "buy gainhairnow" or would you also build campaigns with the keyword phrases such as "how to gain hair", "gaining hair quickly". With the latter type, there are a large number of keyword phrases you could bid for. And if the latter is an option, how do you know which ones are the "buying" keywords, that people use when they are actually in buying mode.

Question 2)

A second question is regarding keyword volume. Obviously the affiliate product name keywords will have a lot less monthly searches, but will be arguebly more targetted thus result in more sales, than the more generic keywords that get more traffic so more clicks, but are more broad, not targetted and so will result in less sales?

Question 3 )

A third question is regarding broad vs exact match. When choosing which keywords you will be bidding on, which do you take into account?
#adwords #google #keyword #phrases #question
  • Sonny,

    When constructing your campaigns and keyword lists; be sure to make them highly targeted. Very tight set of keywords/keyword phrases, same keywords included in ad copy and don’t forget to optimize your landing pages to help complete the conversion funnel.
    Just make sure your keywords and adgroups that are built are related to each other. For instance don’t put a bunch of different keywords together along with a bunch of different ads that have nothing to do with each other. Make each adgroup about the same thing.

    You will have to tweak things as you go along. If you see that some keywords are getting a lot of impressions and no clicks, you will have to maybe change your ad text or pause those keywords if they are not converting well.
    You should also experiment with both broad and exact match keyword terms in your adgroups. First try including both and see which ones are more effective.

    Here are also some good adwords resources,

    Top 10 Resources to Pass the Google AdWords Exam in a Week | SEOptimise

    Hope that helps you,

    Shawn
    Signature
    Outsource to the experts...

    We customize your Blog, eBook, Press Release and Sale Copy content with your message.

    {{ DiscussionBoard.errors[7509179].message }}
    • Profile picture of the author Sonny Am
      Originally Posted by TheContentAuthority View Post

      Sonny,

      When constructing your campaigns and keyword lists; be sure to make them highly targeted. Very tight set of keywords/keyword phrases, same keywords included in ad copy and don't forget to optimize your landing pages to help complete the conversion funnel.
      Just make sure your keywords and adgroups that are built are related to each other. For instance don't put a bunch of different keywords together along with a bunch of different ads that have nothing to do with each other. Make each adgroup about the same thing.

      You will have to tweak things as you go along. If you see that some keywords are getting a lot of impressions and no clicks, you will have to maybe change your ad text or pause those keywords if they are not converting well.
      You should also experiment with both broad and exact match keyword terms in your adgroups. First try including both and see which ones are more effective.

      Here are also some good adwords resources,

      Top 10 Resources to Pass the Google AdWords Exam in a Week | SEOptimise

      Hope that helps you,

      Shawn
      Thanks that was immensely helpful,

      And thanks for the link will check it out.
      {{ DiscussionBoard.errors[7510892].message }}

Trending Topics