by Diice
19 replies
  • SEO
  • |
Hi guys,

about 14 months ago i relied heavily on exact match domain affiliate sites for my online income. I soon stopped and recently heard that EMD sites are dead, is this true?

I have heard claims they are now impossible to rank, however i suspect this is largely to do with the fact most EMD sites have little content and thousands of spam backlinks. I am sure with a decent amount of content and the correct tiered linking the types of websites can be just as powerful as before.

What are your opinions on these sites? It would be nice to see if any of you are still having success with EMD sites.

Thanks,
-Michael
#dead #emd
  • Profile picture of the author Chr
    I think they might not rank as well as they used to, but I have a domain I got recently thats placing #2 with its matched keyword.
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  • Profile picture of the author zspuckl
    It is my understanding that existing EMD sites are loosing some of the "SEO Value" that Google once gave them. They are not dead by any means, simply not worth as much in terms of ranking as they used to be!
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Michael_Lee View Post

    It would be nice to see if any of you are still having success with EMD sites.
    I agree with your overall view, as expressed above.

    I'm having a little more success with them in SEO terms than I used to (because some of the competing sites have been penalized and effectively gone from the SERP's, I think). Not that I care all much about 'SEO terms' anyway, in the overall scheme of things, to be honest.

    EMD's are not dead.

    All that's happened is that poor-quality and thin EMD's have lost some/most of the artificial advantage which they previously head simply by being EMD's.

    There's nothing "wrong" with EMD's at all.

    However, it's probably also true that comparatively speaking, it's less worthwhile registering them now than it was until this year, and there's nothing wrong with more brandable domain-names either.
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    • Profile picture of the author Joey Starkey
      On the sites that I have real websites my EMD are all ranked #1 or #2. But the WMD's that I had thin Amazon sites that were mainly using the Amazon API to fill the site with content......well lets just say I went from decent traffic to 3 or 4 hits aday.

      So you can't blame the EMD....you have to blame what effort you have decided to put into your site.


      Alexa has put it correct here...

      Originally Posted by Alexa Smith View Post


      EMD's are not dead.

      All that's happened is that poor-quality and thin EMD's have lost some/most of the artificial advantage which they previously head simply by being EMD's.

      There's nothing "wrong" with EMD's at all.

      However, it's probably also true that comparatively speaking, it's less worthwhile registering them now than it was until this year, and there's nothing wrong with more brandable domain-names either.
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  • Profile picture of the author Marhelper
    I had quite a few EMD sites that were high quality (original, fresh content and updated often), they ranked very high for a long time. It all changed after one of those updates (can't keep up with them all ... LOL) knocked them into kingdom come. Some rebounded but not back to the previous standing. If you have an EMD that has little competition then you should be good. You're obviously not going to get penalized for having an EMD but it certainly doesn't carry the same weight it once did.
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  • Profile picture of the author KingMedia
    EMD's are just fine. When building backlinks you have to lay off the main keyword (the emd) and focus on more lsi versions... cause the EMD has more ranking power - don't want to saturate that keyword.
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  • Profile picture of the author angshuy2k
    Dear Mic,

    Yes search engine updates did take out many sites but as you have clearly mentioned, proper linking with actual quality content which is of interest to readers and quality tired followed and no follow link does make a difference. However, it is time consuming and does take a lot of my time for several customers to fix the algo hit sites.

    Success: 80% and still to see some improvement 20%

    Best wishes,
    Swrajit

    Originally Posted by Michael_Lee View Post

    Hi guys,

    about 14 months ago i relied heavily on exact match domain affiliate sites for my online income. I soon stopped and recently heard that EMD sites are dead, is this true?

    I have heard claims they are now impossible to rank, however i suspect this is largely to do with the fact most EMD sites have little content and thousands of spam backlinks. I am sure with a decent amount of content and the correct tiered linking the types of websites can be just as powerful as before.

    What are your opinions on these sites? It would be nice to see if any of you are still having success with EMD sites.

    Thanks,
    -Michael
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  • Profile picture of the author thetrafficguy2
    They are pretty good seo wise and still help tones seo wise. In some less competitive niches i can still rank only with onpage seo and a EMD.

    But over all they are being weakened by googles updates.
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  • Profile picture of the author dalegolden
    What I think about "EMD" is that, if you are targeting a keyword and choose an EMD to build your website without posting any useful content in it, your website should not get the ranking as they were getting before.
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  • Profile picture of the author John Romaine
    Forget it dude.
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    BS free SEO services, training and advice - SEO Point

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  • Profile picture of the author Perestroika
    Isnt every domain name an EMD of some keyword?

    You can still rank any domain as long as you have good content and try to appear as organic as possible. You dont even have to rank for EMD, rank for other related keywords.
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  • Profile picture of the author bobgeo
    EMD has not lost it value, the way you build the links to the site is making the EMD obsolete , You have to diversify the link .If you build link to your new emd site with same anchor text it will trigger the algorithm and you will be penalized that is why when using EMD (or any new site ) you have to be careful while building links
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  • Profile picture of the author Roshaan
    i think that they are useless now
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  • Profile picture of the author rankontop
    Google did a post about this a couple of months ago.
    they are pushing them away with importance as they believe its about content, users, community, trust and interaction.

    But here's a good one for you. a local mom and pop shop that cant even edit their own website will get hit hard because its static. Google got some crap to work out. its too bad when they roll out these updates if eff's up your business.
    I believe there is a pending lawsuit or something, not sure if they didn't bribe them to dismiss it.
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  • Profile picture of the author Jeannie Crabtree
    EMD's are not dead. I have one that did well over the last couple months making sales from christmas shoppers.

    There are no shortcuts now - google once favored EMD's and people could get by with less.

    I would not suggest people give up on their EMD's if it is quality. Don't drop them as you are half way there.

    Now you need to treat it like a business, continue to put up some content, perhaps make more content for existing posts if it was light on content.

    For those that backlink, get some backlinks to posts and index on an ongoing basis or at least some bookmarks if it is low competition. If you guest post, do more.

    Jeannie
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    • Profile picture of the author Backlinko
      Originally Posted by Jeannie Crabtree View Post

      EMD's are not dead. I have one that did well over the last couple months making sales from christmas shoppers.

      There are no shortcuts now - google once favored EMD's and people could get by with less.

      I would not suggest people give up on their EMD's if it is quality. Don't drop them as you are half way there.

      Now you need to treat it like a business, continue to put up some content, perhaps make more content for existing posts if it was light on content.

      For those that backlink, get some backlinks to posts and index on an ongoing basis or at least some bookmarks if it is low competition. If you guest post, do more.

      Jeannie
      Right on Jeannie.

      EMD vs. non-EMD doesn't matter...it's the quality of the site.
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  • Profile picture of the author yukon
    Banned
    EMDs were never a problem (If they make sense) it was the folks that thought EMDs were SEO, then they did no real SEO. Gee I wonder what will happen, maybe I'll rank a page with no SEO, lol. Silly stuff.
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    • Profile picture of the author Backlinko
      Originally Posted by yukon View Post

      EMDs were never a problem (If they make sense) it was the folks that thought EMDs were SEO, then they did no real SEO. Gee I wonder what will happen, maybe I'll rank a page with no SEO, lol. Silly stuff.
      Exactly:



      Note the word "low-quality".
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  • Profile picture of the author Moneymaker2012
    EMDs are not that... But they are just less effective than before..

    Just my 2 cents.
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