Most traffic is at the top of the first SERP page.

It mean's you listed in searches many time's as you listed 14000 but it may be possible nobody go to your site.

Hi sahildd!

What niche are you in? Everyone who commented here is correct about the first page rule. Majority of searchers only view the first page and second page. Yours may be in the 3rd page. Focus more on your SEO and increase your rankings.

1. Did you check 'broad' or 'exact' match results in GKWT ? Exact is what you should use.

2. 1st page gets between 90-100% of clicks (depends on niche). Most webistes on the second page don't get any traffic at all.

Push your webiste to the first page ! Good Lukc!
Regards,
M

For getting visitors from search engines, you have to optimize your site for top 3 ranking in Google.

Is it the exact search count?

If your in the #20 spot then your last on the second page of the serp. Your not gonna get any traffic in that spot. Depending on the keyword top 3-5 spots will usually get the most, at least that's been my experience.

You need to make sure the search results number (14,000) is "exact" local searches...there is a huge difference if that number you gave is global searches and if your using "broad" or "phrase" match verses "exact" match.

This techniques help you..Try once

You are on 20th position and expecting to get traffic ?
You can get traffic if you are in top 5 or 11th to 15th position.

Most of traffic comes at 1st, 2nd and 3rd rank.

Approx % traffic is:
At 1st : 45%
At 2nd : 24%
At 3rd : 13%
At 4th : 6-7%
At 5th : 5%
At 6th : 3%
At 7th : 3%
At 8th : 1%
At 9th : 1%
At 10th : 1%

So get rank in first 3.

[DELETED]

If you want traffic. You will have to get your site to rank on first page. It is really important as no one bothers to go on the 2nd page when they perform a search.

Traffics are in top 3, so try optimizing your keyword for top 3 in Google, you would get the traffic based on the number of keyword searches.