Best way to measure

by 4 replies
5
We have a website that has several different landing pages for different PPC campaigns.
We use our own internal tracking software for tracking the number of leads/trials and don't depend on google analytics (although we use it)

Now, we plan to start SEO campaigns for our website.

The plan is to make sure that we can differentiate the leads we get from adwords Vs SEO. But we don't want to depend on google analytics.

The options are:

Get a set of 50 kws

Option 1:
Create one page as the landing page and do SEO (for more than 50 kws) just for that single page

OR

Option 2:

Create something like 50 different landing pages for 50 different kws (one for each kw)
and then, just do SEO for each page


We might either go with option 1 or 2.
Not sure at this point.


But what are the best ways (and tools) to measure the rankings and backlinks for these landing pages?
#search engine optimization #measure
  • Can anyone help me out on this?
  • When faced with two options. I tend to go for the second one because if the first one was enough . I would have no need to find a second. I have a feeling that you are you know the answer to your own question. #2 is king

    As far as tracking will need more information on how your capturing your leads.
  • You can use seomoz to measure ranking and backlinks for your landing pages.
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    We have a website that has several different landing pages for different PPC campaigns. We use our own internal tracking software for tracking the number of leads/trials and don't depend on google analytics (although we use it)