Post Penguin Question - How does Google know what my keywords are if i cant use them as anchor text | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

11 years ago

Basically, they dont "know", all it is is algorithmic filters/penalties.

For example if you have a high percentage of a certain kw as anchor it looks very unnatural for the most part.

Without writing a massive article on how they do everything, you basically just need to fit between the lines now. Basically SEO is the same, you just need to be a lot more natural looking and unoptimized. On top of that user experience is becoming more and more important as a ranking factor. So try and actually build sites that get browsed.

Thanks

Signature

The Ultimate Guide To Link Building
Get More Links - Generate More Traffic - Make More Money!

{{ DiscussionBoard.errors[7573667].message }}

lutherlars

11 years ago

Just to add:
If Google can not tell what your site is about by visiting your page, then you have no business even ranking for your keywords.

Thanks

{{ DiscussionBoard.errors[7573809].message }}

darrenlc

11 years ago

Maybe google reads your page and takes a wild guess.

Thanks

{{ DiscussionBoard.errors[7574156].message }}

STLSEO

11 years ago

Originally Posted by smartbrain

This has been concerning me for a little while after the last Penguin update but now knowing we should mix backlink anchors with naked urls etc and not use our main keywords (some say at all) , my question to one and all is how does Google know what keywords Im optimizing for? .Is it still onpage?

It's all about the content and keywords surrounding your brand/company name, as well as the outbound links within that content.

For example:

jkfdljsaklfjdaskfjdkasjfkdsaljfk"KEYWORD"jfkldsajklfjdasklfjkdsal;"BRAND NAME"hjfkdahsjkfhdasjklfhdjkaslhfjkashfjdlashjfkdhasjk fhjsaklfhjdksalfhklashfjkdaskfdlhadfhsjkldahsfhjkd lsakjfhdljdfl"KEYWORD"fdjaklfjaljfdklas;fjdkla;sfjkdaslfjkdkafjkld;ajkl as;jfkldaj"BRAND NAME"jkjfkdsla;jklfdjsaklfjdklas;fjdklas;fjdksal;fjdka ls;fjdksal;fjdasfdasklfjdals;fjdasl;fjadks;ljfkald sJKFjdklsajkfajklf;djasklfjdkalfjjkfldjaskf;jadksl ;fjkdsa;lfjdkaslfjdkasl;fjkadlsjfkdlas;jfkdlasjf"KEYWORD"dkljfdklajfdklas;fjkdlsa;dkasfjkdl;sjfkdasl;"BRAND NAME"jkfldjaslkfjdaskl;fjdkals;fjkldsa;fjkdakdlf;djaks fjadkls;jfkldas

It's all about co-citation

In the words of Rand Fishkin:

"You can see a lot of articles on the web that mention cell phone ratings and reviews and mention Consumer Reports. They don't necessarily link to this page. In fact, very few of them link to this page. But many of them will do exactly this. If you look at a text snippet on the page, it'll say, "Cell phones as rated by Consumer Reports." This doesn't even link. This is not a live link. It's not even pointing to their website or to that specific web page. But Google is noticing the association. They see the words "cell phone." They see the word "rated," and they see "Consumer Reports." They put two and two together and say, "You know what? It seems like lots of people on the Internet seems to think that Consumer Reports and cell phone ratings go together."

I hope this helps.

Thanks
1 reply

{{ DiscussionBoard.errors[7574239].message }}

RealEcon

11 years ago

Originally Posted by STLSEO

It's all about the content and keywords surrounding your brand/company name, as well as the outbound links within that content.

For example:

jkfdljsaklfjdaskfjdkasjfkdsaljfk"KEYWORD"jfkldsajklfjdasklfjkdsal;"BRAND NAME"hjfkdahsjkfhdasjklfhdjkaslhfjkashfjdlashjfkdhasjk fhjsaklfhjdksalfhklashfjkdaskfdlhadfhsjkldahsfhjkd lsakjfhdljdfl"KEYWORD"fdjaklfjaljfdklas;fjdkla;sfjkdaslfjkdkafjkld;ajkl as;jfkldaj"BRAND NAME"jkjfkdsla;jklfdjsaklfjdklas;fjdklas;fjdksal;fjdka ls;fjdksal;fjdasfdasklfjdals;fjdasl;fjadks;ljfkald sJKFjdklsajkfajklf;djasklfjdkalfjjkfldjaskf;jadksl ;fjkdsa;lfjdkaslfjdkasl;fjkadlsjfkdlas;jfkdlasjf"KEYWORD"dkljfdklajfdklas;fjkdlsa;dkasfjkdl;sjfkdasl;"BRAND NAME"jkfldjaslkfjdaskl;fjdkals;fjkldsa;fjkdakdlf;djaks fjadkls;jfkldas

It's all about co-citation

In the words of Rand Fishkin:

"You can see a lot of articles on the web that mention cell phone ratings and reviews and mention Consumer Reports. They don't necessarily link to this page. In fact, very few of them link to this page. But many of them will do exactly this. If you look at a text snippet on the page, it'll say, "Cell phones as rated by Consumer Reports." This doesn't even link. This is not a live link. It's not even pointing to their website or to that specific web page. But Google is noticing the association. They see the words "cell phone." They see the word "rated," and they see "Consumer Reports." They put two and two together and say, "You know what? It seems like lots of people on the Internet seems to think that Consumer Reports and cell phone ratings go together."

I hope this helps.

Its not about co-citation, but Rand was pretty darn close to getting it right. He just got that "co" word confused

Thanks

Signature

Traffic, Clicks, Conversions! www.realeconmarketing.com

{{ DiscussionBoard.errors[7575597].message }}

agapril07

11 years ago

you can still use anchor text...

Thanks

{{ DiscussionBoard.errors[7575562].message }}

TotalWebsiteControl

11 years ago

Google has hired a team of 50,000 workers to manually analyze every website that is created each day.

Thanks
1 reply

Signature

Get Your Website Ranked on Google Page ONE in 2016

ALL-IN-ONE SEO SOLUTION FOR YOUR BUSINESS

{{ DiscussionBoard.errors[7575627].message }}

Mike Anthony 11 years ago

Originally Posted by TheSeoGuy89

Google has hired a team of 50,000 workers to manually analyze every website that is created each day.

What the.......?

Okay....Thats it. time for me to find a better SEO forum to participate on.
- Thanks
- 3 replies
Signature
{{ DiscussionBoard.errors[7576066].message }}
- spujap 11 years ago
  
  Originally Posted by Mike Anthony
  
  What the.......?
  
  Okay....Thats it. time for me to find a better SEO forum to participate on.
  
  I second your thought, Mike!!
  
  Anchor text for in coming links besides your meta tags. May be a link from with in your website. Then keyword prominence - Page title, content in H1 tag and bold font, starting words of paragraphs/website/post/article . You can put your URL in Google Keywords tool, sort by relevance and check what keywords they think are relevant.
  
  Having keyword in meta tags is not a concern for getting penalized, rather stuffing them in content and over-optimizing back links for a keyword might get your page penalized. Meta tags is what Google recommends as a way of telling them what is your page about, otherwise there are chances it picks wrong keyword, wrong meta.
  
  Usually I see starting 1-2 lines of blog posts are picked up as meta description and keywords from it as meta keywords if they are not specified explicitly.
  
  Thanks
  
  {{ DiscussionBoard.errors[7576154].message }}
- paulgl 11 years ago
  
  Originally Posted by Mike Anthony
  
  What the.......?
  
  Okay....Thats it. time for me to find a better SEO forum to participate on.
  
  Oh come now, Mike. Improve the place!
  
  Anyway, what is funny, is that I've been saying the same thing
  for years. You don't pick your keywords. Google does.
  
  They used to have some way of checking what they "think" your
  page is about. I forgot where that was. The reason, is that I
  started adsense. Adsense will tell you pretty close as to what they
  think your site is about, give or take a few personal ads tossed in.
  
  They do look very, very close at the <title> tag. Then certain
  other hints, such as <h1>, <h2> etc., bold/strong words, and,
  believe it or not, the first sentence highest up on the page.
  That has been how I have been able to laser target ads.
  Don't think that the adsense bot is just being used for adsense.
  Google has a plethora of bots that they can glean info from.
  
  They don't bother, IMHO, looking at the rest of the garbage. But
  people come up with all sorts of BS like keyword density, etc.
  They are not going to ever wade through some BS article, no
  matter how friggin unique and fantastic you think your crap is.
  
  Google is a just a stupid algo. But they do a pretty dang good
  job for the majority of searches.
  
  Paul
  
  Thanks
  
  1 reply
  
  Signature
  
  If you were disappointed in your results today, lower your standards tomorrow.
  
  {{ DiscussionBoard.errors[7576900].message }}
  
  Mike Anthony 11 years ago
  
  Originally Posted by paulgl
  
  Oh come now, Mike. Improve the place!
  
  Impossible. Between posts just for sig attention, anchor text link spammers and people who swear they know a lick of SEO and don't less than 10% of threads and posts offer anything of any substance.
  
  After Penguin nuked crappy link building you would think that people would at least admit that profile links no longer work but you still see people pushing even that
  
  I'd rather sign up to grow apples in the Sahara. Since you are such a true believer I can get you an acre for a sweet price. Great investment opportunity.
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[7577601].message }}
- TotalWebsiteControl 11 years ago
  
  Originally Posted by Mike Anthony
  
  What the.......?
  
  Okay....Thats it. time for me to find a better SEO forum to participate on.
  
  Sigh... I guess nobody gets my sarcasm
  
  Thanks
  
  1 reply
  
  Signature
  
  Get Your Website Ranked on Google Page ONE in 2016
  
  ALL-IN-ONE SEO SOLUTION FOR YOUR BUSINESS
  
  {{ DiscussionBoard.errors[7577494].message }}
  
  Mike Anthony 11 years ago
  
  Originally Posted by TheSeoGuy89
  
  Sigh... I guess nobody gets my sarcasm
  
  Perhaps ......so the sarcasm thing applies to your sig too right?
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[7577571].message }}

LiftMyRank

11 years ago

If you have enough domain authority you'll naturally rank for keywords present on your page..

Thanks

Signature

The #1 SEO Service on the Warrior Forum

{{ DiscussionBoard.errors[7576745].message }}

davidtye

11 years ago

You might find this blog article of use:

How to Beat Google Penguins and Pandas: SEO 2012 and Onward

Worth a read.

Thanks

Signature

David Tye
2014 Summit 28th - 30th March
http://www.canadamarketingsummit.ca
http://www.canadamarketingsummit.com

{{ DiscussionBoard.errors[7576883].message }}

ronorr

11 years ago

I say why not just try the different variations in the long tail with your keywords still in there and vary it up it just seems like with all of the updates why not just be diversified into the future.

Thanks

Signature

Click if you LOVE Viral Marketing Ideas

{{ DiscussionBoard.errors[7576895].message }}

Simin

11 years ago

Originally Posted by smartbrain

Post Penguin Question - How does Google know what my keywords are if i cant use them as anchor text

Google is the God of internet.. they hire mostly the highest GPA graduated student in all over universe...

Thanks

{{ DiscussionBoard.errors[7578245].message }}

jasonbrien

11 years ago

In my opinion too, Google do the priority to anchor texts but their second priority are the meta tags through which they understand what your web page is about.

Thanks

Signature

App Developers NYC
Buy Cremation Urns and Cremation Jewelry from GetUrns

{{ DiscussionBoard.errors[7578278].message }}

minimalseo

11 years ago

Read up on LSI keywords mate...think of thematic phrases that are relevant, inter-related and would unavoidably form a part of any discussion as the one on your site...and not stand alone keywords. Hope that helps.

Thanks

Signature

"Be water, my friend" - Bruce Lee

{{ DiscussionBoard.errors[7578344].message }}

Post Penguin Question - How does Google know what my keywords are if i cant use them as anchor text

Trending Topics

Any thoughts on golf's latest phenom...Scottie Scheffler??

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?

The Twilight Zone

best high quality crypto traffic.

Some interesting stats about brand comms