Optimising a site for multiple location specific keywords

by dannyl
3 replies
  • SEO
  • |
Hi,

I wanted a bit of advice on optimising a site of an actual physical company that want to rank for a keyword but with lots of location variations.



In the past I only have experience doing things like adsense sites where I have tended to have an article/page optimised for one key word.

If you have a company that wants to rank for location specific words what is the best way to do it.

For example

Computer repairs Manchester
Computer repairs Lancashire
Computer Maintenance Liverpool

plus other citys and abbreviations etc

Optimising one page for lots of keywords like the above would be quite difficult without the page looking spammy as you've one got one title, H1 tag etc.

I have noticed some companies will make a duplicate of their homepage but optimise it for a different town, is having separate pages for each location based keyword the best way to do it?

This site is one example and they seem to rank pretty well:

IT Support Manchester | IT Outsourcing | IT Consultancy | Network Installation | Network Security
IT Support Preston
IT Support Blackburn

All they have done is duplicated their homepage and changed things like the title and a bit of text on the homepage.

Any advice would be appreciated.

Dan
#keywords #location #multiple #optimising #site #specific
  • Profile picture of the author LloydMS
    Duplicate content within your own site is not suggested. So I definitely wouldn't just duplicate a page and change the location.

    With that said, it doesn't take a ton of content or work to optimize a page to its fullest potential. So creating unique content for each page shouldn't be too much work.

    Create one page for each keyword (location) you are targeting.
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  • Danny,

    As mentioned by LloydMS, you’ll want to avoid putting duplicate content on your site even if some keywords have been changed. Your best bet is to write unique articles for each target phrase and build pages around each one.

    Maybe you can find some ideas here on how to best build each page,

    Perfecting Keyword Targeting & On-Page Optimization for SEO | SEOmoz

    Hope that helps,

    Shawn
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  • Profile picture of the author yukon
    Banned
    You don't need articles to rank a page, you need links & text, especially for local business listings. Text doesn't necessarily mean articles.
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