My Adsense CPC decreased by half - need help

by 6 replies
7
In the last couple of weeks my cpc decreased by half.
Is that a common thing? should I expect it to go up again or not?

Thanks
#search engine optimization #adsense #cpc #decreased #half
  • You've given us absolutely no information. How can we help you.
  • Can you tell, traffic of your site decreased too?
    • [1] reply
    • Hi gamez4you,

      CPC will go up and down, the prices are controlled by market forces. It is the Advertisers that decide what they are willing to pay for space on your website. You can influence the CPC by attracting highly targeted traffic, with high commercial intent that converts well for your advertisers, and that will likely increase your average CPC.
  • January = worst month
    December = best month

    It's only right you're going to see drops. Give it 1-2 months to balance itself back out and let advertisers replenish their advertising funds.
    • [1] reply
    • I concur with Icematikx. Rates for most niches will drop in January from December. One exception would be diet related sites,
  • CPC fluctuates according to the market demands.

    That is why it's wise to target different keywords and also have several pages for your ad sense site.
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