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noob kw question

by birclore
7 replies
  • SEO
    • |
Hey guys,

The main keyword I'm targeting is 'vancouver mortgage broker'.

Right now, the only kw I'm using is :

+vancouver +mortgage +broker

and a bunch of negatives. Is there any point in adding an exact match "vancouver mortgage broker" and a phrase match "vancouver mortgage broker"?

Or is that completely redundant?
#noob #question
  • Profile picture of the author LloydMS
    Are you referring to SEO (maybe meta keyword?) or a PPC keyword?
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  • Profile picture of the author ChrisMoon
    Originally Posted by birclore View Post

    Hey guys,

    The main keyword I'm targeting is 'vancouver mortgage broker'.

    Right now, the only kw I'm using is :

    +vancouver +mortgage +broker

    and a bunch of negatives. Is there any point in adding an exact match "vancouver mortgage broker" and a phrase match "vancouver mortgage broker"?

    Or is that completely redundant?
    Is it for an Ad-words campaign you are working on?
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    GreyGable

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    • Profile picture of the author birclore
      Originally Posted by ChrisMoon View Post

      Is it for an Ad-words campaign you are working on?
      Yes its an adwords campaign. I'm wondering if there's any advantage whatsoever to adding an exact keyword when it's already included in the broad keyword.

      thanks
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  • Profile picture of the author JensonChong
    When you put your main keyword in Google Adwords keyword tool then you would find many related keywords, you may consider using those keywords for new pages.

    Don't use many keywords on your one page, it would be keyword stuffing which is not good.
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  • Profile picture of the author evilsaigon
    Originally Posted by birclore View Post

    Hey guys,

    The main keyword I'm targeting is 'vancouver mortgage broker'.

    Right now, the only kw I'm using is :

    +vancouver +mortgage +broker

    and a bunch of negatives. Is there any point in adding an exact match "vancouver mortgage broker" and a phrase match "vancouver mortgage broker"?

    Or is that completely redundant?
    Its better to go for the exact match. Dont use individual words; they will bring in traffic from extremely broad, untargeted searches.

    Phrase match also brings in traffic from variations too, so if you are targeting specifically, just use exact match.
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    • Profile picture of the author LloydMS
      I'd use at least phrase if not exact match for that. You'll get a lot of unrelated impressions by using broad. If you use phrase, give some thought as to potential searches including that phrase that you don't want. Like "vancouver mortage brokers suck". Obviously you wouldn't want that. So then add "suck" as a negative keyword. You can also use the keyword tool on the phrase setting to find these negative keywords. Personally, I like complete control and use exact keywords most of the time.
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      • Profile picture of the author birclore
        Originally Posted by LloydMS View Post

        I'd use at least phrase if not exact match for that. You'll get a lot of unrelated impressions by using broad. If you use phrase, give some thought as to potential searches including that phrase that you don't want. Like "vancouver mortage brokers suck". Obviously you wouldn't want that. So then add "suck" as a negative keyword. You can also use the keyword tool on the phrase setting to find these negative keywords. Personally, I like complete control and use exact keywords most of the time.
        Sorry I think my question is being misunderstood.

        I'm currently using broad match modifier because I want most of the +vancouver +mortgage +broker keywords. But I don't know exactly what all of the keywords are yet .

        For example, after a week, I learned that people were searching 'local vancouver mortgage broker'. I want that keyword. I wouldnt have learned that otherwise. I also learned people were searching 'vancouver mortgage broker training' so I added training as a negative.

        I'm keeping the keyword as a broad match modifier for the time being. But what I'm asking is if there is any point whatsoever in adding 'vancouver mortgage broker' and 'local vancouver mortgage broker' as an exact match in addition, or if it is completely irrelevant.
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