Why PPC Affiliates Have It Wrong

by 18 replies
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Ok, they obviously don't have it ALL wrong.

I hope this thread will triple the sales of some advertisers' campaigns on here.

Most PPC affiliates seem to do this...

AdWords Ad > Review Page > Sales Page

A very small % of people buy when they land on the sales page of someone they've never known about until now.

Sure, you can optimize your keywords until you're making a profit, but I'm finding this to be a better way.

People whip out their credit cards and buy more when there's a relationship built.

So instead of driving people from advertising campaigns to a sales page, what I'm doing is driving them to a squeeze page.

The process goes like this...

Ad > Squeeze Page > Immediate Offer > Followup Series > Backend Sales

You get the people who would normally buy the initial offer right after the squeeze page, then you get 3 times or more sales from the followup series.

...Even better is if you can find an affiliate program like this where they pay you for backend sales as well.

Ad > Squeeze Page > Immediate Offer > Followup Series > Backend Sales

This way you also don't need to blow so much money optimizing keywords in an ad campaign. Because you can figure in the sales from followup and backend sales.

You make a profit much faster this way.

...So why not just drive the traffic to your own squeeze page and market?

Well, PPC affiliates generally want a business in which they can just kinda set it and forget it.

PLUS, if you find an affiliate offer is converting, it's virtually impossible to send 300-1000+ hits per day to the same offer from your list, unless you're growing your list by say 1000 or more per day.

...

As far as finding these types of affiliate programs to be part of, you're not going to find them in ClickBank. You want to use direct linking in your ads to a program that's not so well-known, converts high, and is much more generous in the longterm with backend sales than your average affiliate program.

Also keep in mind this kind of affiliate program can be arranged with a JV partner who has several products. FOr example, let's say you have a JV partner with a continuity program and 10 other products. You can make a deal with him for him to set up a squeeze page and give you an affiliate link for it. Then you just funnel traffic into it with direct linking every day and make a certain percentage of every sale that's made on the backend for say 175 days.

...

That's why I think the typical PPC Affiliate has it wrong.
#search engine optimization #affiliates #ppc #wrong
  • I always thought of myself as the "typical" PPC affiliate.. obviously I'm not... cus' I've been pushing our traffic through our own pages for years...

    You're SO right Jason... often something that doesn't get discussed around here, and I hope many people read it and realise the extra power they can give to their business if they use their own funnel before sending traffic to an affiliate offer

    Peace

    Jay
    • [1] reply


    • Here Here!!! I love seeing my competition direct linking right to a sales pitch and offer! It's great news of me
      • [1] reply
  • Squeeze Page-> Immediate offer doesn't make a lot of people happy because you are promising to give them something if they give you their info... And then they're like "Ah! Is the the free report?"

    My tests show me that instead of sending them over to sales letter after the squeeze page, you should really be sending them to a download page AND giving them a discount coupon for the Affiliate offer you are promoting if that's possible. If its not, a simple link will do. I don't know, but I find this to be more effective. By the time they reach the offer, they have already seen some of your content (Or at least downloaded it), and IMO that's a relationship builder rather than just a squeeze page unless you are delivering value right away on the squeeze page.

    But that's the typical Lakshay- only believes in his own test results.

    Jason, test this out.. you will still have them on your list but they will be heapper with you... and happier to spend.

    -Lakshay
  • Hmm... I'm talking about sending people into ANOTHER MARKETER'S list and getting longterm affiliate commissions.
    • [1] reply
    • Hey Jason..

      You led me to believe (with your OP).. that we were talking about sending them to your OWN squeeze page, when you said this:

      I appreciate your other discussed option was to find an affiliate program that pays on back end sales also...but your quote above definitely opened the discussion up to a Direct linking Vs Squeeze page debate... I think

      Peace

      Jay
  • Is it just me or did anybody else read this post?
  • I agree with the topic creator. I appreciate your efforts in learning. We all are working to get into the marketing list and getting longterm affiliate. Right warriors?
  • Well of course the PPC strategy depends on what type of niche you're in. For example, if you're an Amazon affiliate and having an ad for someone searching for buy keywords like maybe lamp shade, you can't really build a list on that right? Well you can but there's not much backend sales you can generate from that or they can just find it plain weird of you asking their email for just buying a lamp shade.
  • Interesting post, I'm learning lots so keep the debate going!
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