Why PPC Affiliates Have It Wrong
- SEO |
Ok, they obviously don't have it ALL wrong.
I hope this thread will triple the sales of some advertisers' campaigns on here.
Most PPC affiliates seem to do this...
AdWords Ad > Review Page > Sales Page
A very small % of people buy when they land on the sales page of someone they've never known about until now.
Sure, you can optimize your keywords until you're making a profit, but I'm finding this to be a better way.
People whip out their credit cards and buy more when there's a relationship built.
So instead of driving people from advertising campaigns to a sales page, what I'm doing is driving them to a squeeze page.
The process goes like this...
Ad > Squeeze Page > Immediate Offer > Followup Series > Backend Sales
You get the people who would normally buy the initial offer right after the squeeze page, then you get 3 times or more sales from the followup series.
...Even better is if you can find an affiliate program like this where they pay you for backend sales as well.
Ad > Squeeze Page > Immediate Offer > Followup Series > Backend Sales
This way you also don't need to blow so much money optimizing keywords in an ad campaign. Because you can figure in the sales from followup and backend sales.
You make a profit much faster this way.
...So why not just drive the traffic to your own squeeze page and market?
Well, PPC affiliates generally want a business in which they can just kinda set it and forget it.
PLUS, if you find an affiliate offer is converting, it's virtually impossible to send 300-1000+ hits per day to the same offer from your list, unless you're growing your list by say 1000 or more per day.
...
As far as finding these types of affiliate programs to be part of, you're not going to find them in ClickBank. You want to use direct linking in your ads to a program that's not so well-known, converts high, and is much more generous in the longterm with backend sales than your average affiliate program.
Also keep in mind this kind of affiliate program can be arranged with a JV partner who has several products. FOr example, let's say you have a JV partner with a continuity program and 10 other products. You can make a deal with him for him to set up a squeeze page and give you an affiliate link for it. Then you just funnel traffic into it with direct linking every day and make a certain percentage of every sale that's made on the backend for say 175 days.
...
That's why I think the typical PPC Affiliate has it wrong.
I hope this thread will triple the sales of some advertisers' campaigns on here.
Most PPC affiliates seem to do this...
AdWords Ad > Review Page > Sales Page
A very small % of people buy when they land on the sales page of someone they've never known about until now.
Sure, you can optimize your keywords until you're making a profit, but I'm finding this to be a better way.
People whip out their credit cards and buy more when there's a relationship built.
So instead of driving people from advertising campaigns to a sales page, what I'm doing is driving them to a squeeze page.
The process goes like this...
Ad > Squeeze Page > Immediate Offer > Followup Series > Backend Sales
You get the people who would normally buy the initial offer right after the squeeze page, then you get 3 times or more sales from the followup series.
...Even better is if you can find an affiliate program like this where they pay you for backend sales as well.
Ad > Squeeze Page > Immediate Offer > Followup Series > Backend Sales
This way you also don't need to blow so much money optimizing keywords in an ad campaign. Because you can figure in the sales from followup and backend sales.
You make a profit much faster this way.
...So why not just drive the traffic to your own squeeze page and market?
Well, PPC affiliates generally want a business in which they can just kinda set it and forget it.
PLUS, if you find an affiliate offer is converting, it's virtually impossible to send 300-1000+ hits per day to the same offer from your list, unless you're growing your list by say 1000 or more per day.
...
As far as finding these types of affiliate programs to be part of, you're not going to find them in ClickBank. You want to use direct linking in your ads to a program that's not so well-known, converts high, and is much more generous in the longterm with backend sales than your average affiliate program.
Also keep in mind this kind of affiliate program can be arranged with a JV partner who has several products. FOr example, let's say you have a JV partner with a continuity program and 10 other products. You can make a deal with him for him to set up a squeeze page and give you an affiliate link for it. Then you just funnel traffic into it with direct linking every day and make a certain percentage of every sale that's made on the backend for say 175 days.
...
That's why I think the typical PPC Affiliate has it wrong.
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