Link Building - The Rules have changed

by 30 replies
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Hello All,

I'm no expert on SEO, but providing my personal experience - yesterday there has been a massive change in website rankings thanks to an unconfirmed update in algorithm by google, my website too went down along with others - the defination of spam link building strategy is pretty clear -

The Don'ts

No comments on blogs with anchor texts

No Anchor text Signatures in forum posts

No Mass social Bookmarking

No submission to directories that low PR or PR 0

No Participation in Link Exchange Scheme

No Gibberish Web 2.0 Articles and keyword stuffing.

( courtesy - Google webmasters guidelines)


The Do's What matters now..........

Quality Content on your website

Guest Blogging

submission to just a few high PR directories ( most of them are paid )

Promotion of your website in a proper way on Social media

..............................If anybody else here know about more about the DO's please contribute to this post and correct me if i'm wrong at any place.

Thanks

PS - I thought forum posting with signatures was OK until yesterday but my site came down on rankings yesterday so even that method too is spam now.
#search engine optimization #building #changed #link #rules
  • Guest blogging can be a "don't" if you engaging in a lot of article spinning or duplicate content or just submitting poor articles to sites filled with other poor articles.

    Submitting to directories should be to those well edited by humans. Many have a good pagerank today but don't help you if they are filled with junk. Interestingly I am seeing pagerank get passed but not anchor text more and more, or the anchor text harming your site if coming from many low quality sources, including those with a high pagerank, for example look at the comments from this pagerank 6 page.
    • [1] reply
    • Thats why i said this - " No Gibberish Web 2.0 Articles and keyword stuffing "

      means NO low quality or copied articles or articles spun using automated software's.

      Thanks
  • Wrong. I have almost 10,000 posts in this forum and I have always had only positive impact from my sig links.

    Please don't create imaginary Google problems just because spamming forum sigs is bad - doesn't mean forum sigs is bad.
    • [ 2 ] Thanks
    • [1] reply
    • Thanks for your post but please read it the google webmasters guideliness, I have pasted a part of it below :

      Here are a few common examples of unnatural links that violate our guidelines:

      Text advertisements that pass PageRank

      Links that are inserted into articles with little coherence, for example:
      most people sleep at night. you can buy cheap blankets at shops. a blanket keeps you warm at night. you can also buy a wholesale heater. It produces more warmth and you can just turn it off in summer when you are going on france vacation.

      Low-quality directory or bookmark site links

      Links embedded in widgets that are distributed across various sites, for example:
      Visitors to this page: 1,472
      car insurance

      Widely distributed links in the footers of various sites

      Forum comments with optimized links in the post or signature, for example:
      Thanks, that’s great info!
      - Paul
      paul’s pizza san diego pizza best pizza san diego


      PS - I never spammed on forums everything was manual posting - relevant to the thread topics its just the "keyword" Sigs that hurts. I never used any automated software whatsoever.
  • You just said the same thing as me - crap spammy forum profiles - bad.

    Normal forum profile with normal forum interaction = good.

    Thanks
    • [2] replies

    • You are welcome !!
    • SO you are saying that Google can and will differentiate between normal and abnormal forum interaction? Good luck with that. I won't say that Google penalizes now based on sig links but to say they are "good" is quite a stretch. They are WAY down the food change and spammy when combined with keyword anchor text. I don't know of many regular here that use their sig for keywords.
      • [1] reply
  • was this posted LAST year, or this year? Cause I could have swore that the game changed LAST year, not just yesterday.
    • [2] replies
    • It was last year, I read it a couple of months back, realized it yesterday !!
    • People seem to misquote google. They hear a guy who knows a guy...
      Anchor text is one of the biggest misquoted bit of nonsense.

      Actually, nothing has changed. Good link building is still GOOD link
      building. The only ones who think things have changed, are those who
      are still trying to camouflage their bad linking.

      And that, *sigh*, seems to never change.

      I have given many tips on using that to get targeted adsense ads. Which, BTW, is
      related to the other googlebots. Quality, unique, yada yada, are just buzzwords.

      Paul
      • [ 1 ] Thanks
      • [1] reply
  • Banned

    So many people have the idea in their head that Google can detect quality content, which is wrong. Google detects quality keyword placement which doesn't mean it's a quality page for traffic. These two things are completely different.

    As far as Google knows, this is a quality page of text, which is gibberish to traffic.

    Google bot would look at that paragraph of gibberish above & consider that quality text. The reason that's quality text for SEO is, the page/text targets a group of LSI keywords & has focus on the insurance niche. The punctuation is correct (considering the example). The HTML tags are focused on the niche. The anchor-text for the internal link points at a targeted same niche page.

    Traffic would look at that text & say WTH? For SEO it doesn't matter, that page/text could still rank for multiple niche keywords.

    My point is, LSI, links, & keyword placement are important, you can't just say Hey, my content is better than everyone else's page, why am I on page 17 of Google SERPs?

    Doesn't matter If your Charles Darwin, If you don't use everything that's available for SEO, you might as well have Homer Simpson writing your web page content.

    I'm defiantly not suggesting anyone junk up their pages, what I'm suggesting is think about what your actually trying to accomplish in the SERPs, stay focused on the subject, link to same subject pages, not the latest funniest cat video on Youtube (unless that's your niche (I hope not)).
    • [ 5 ] Thanks
    • [1] reply
  • Banned
    What do you think of social bookmarking, it is good?
    • [1] reply

    • Low-quality directory or bookmark site links

      That's what the Google Webmaster Guidelines says no Low Quality Bookmark sites
  • I agree with you and I think guest posting is the best way to build backlinks.
    • [ 1 ] Thanks
  • Wicked response, mate...

    You say "don't" do these:
    No comments on blogs with anchor texts - would that be really so bad?
    No Anchor text Signatures in forum posts - I've seen plenty such signatures pointing to successful sites, personally I think it's rather the proportion that's important
    No Mass social Bookmarking - this actually worked well to me (if you mean a lot of people bookmarking and spreading the news)
    No submission to directories that low PR or PR 0 - perhaps rather because of the directory, not the PR... it's rather the way they are is the problem
    No Participation in Link Exchange Scheme - agree 100 %
    No Gibberish Web 2.0 Articles and keyword stuffing - depends on what "gibberish" is, but over SEO-ing is a "no do"

    What you called "Do's":
    Quality Content on your website - it's there, but Google is too sluggish to see it!
    Guest Blogging - especially if you post quality guest articles with referential links, yes
    submission to just a few high PR directories - well, honestly this is what surprisingly "almost didn't work" to me in some cases...
    Promotion of your website in a proper way on Social media - what do you mean by this?

    In my opinion, you should add YouTube advertising. It still works.
  • I dont want to call you wrong sir..

    But you are wrong.
    • [1] reply
    • Thanks for posting here, But let me make it clear its not my own opinion - I have just pasted the webmasters guidelines here, so if you say i'm wrong then you are saying Google is wrong.

      Anybody who think that its my personal opinion please read the google webmaster guidelines before you post.

      Thanks
  • Forum posting is great for free traffic. It's what I use to get between 200-500 unique visitors per day when launching new products.
  • You ever thought that google could tell you a lie?

    You do realize there is a conflict of interest between telling them that "spam" works.
  • Thanks for the share.

    IMO, Google will consider those links that adds value to the community. Here are some of the techniques:

    Answer questions
    Participate in Social Media
    Participate in Conferences
    Create how tos & tutorials
    Develop extensions, plugins and widgets (open source)
    Produce videos

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    Link Building - The Rules have changed

    Hello All, I'm no expert on SEO, but providing my personal experience - yesterday there has been a massive change in website rankings thanks to an unconfirmed update in algorithm by google, my website too went down along with others - the defination of spam link building strategy is pretty clear -