My Adwords stats. Always rank #1. But no action. Why?

Need an opt in with an amazing offer.

Three things:

1. AdWords is a PPC platform. I believe you are talking about Google SERP or search.
2. That is not a lot of traffic. I don't know what your keyword phrase is, but the broad search is not very targeted for what you are trying to rank for, and the phrase and exact searches are super low.
3. You are making it too difficult to get your information for the few visitors you do get.

What are you talking? I am not so sure about it. Would you please share the keyword for which you are in the number one there. 15 visitors in a week is nearly impossible.

Regular Google search. AdWords is PPC. Are you buying traffic? It sounds like this is SEO, and you are trying to rank your website for a certain keyword phrase.

My first thought is that your listing, as it appears on the search results page, is not motivating searchers to click through to your page. A lot of people see an out-of-context statistic like "the #1 result gets 40% clickthrough" and assume that all they have to do is hit #1 and watch the crowds roll in.

Even if you do get that #1 position, you still have to beat out #2-#9, all the Adwords ads, the suggested searches, the 'next page' link and the back button. You have to make a human trying to accomplish something think you might have something that will help them reach their goal.

My next thought is that the freebie you are offering doesn't motivate the handful of people who do visit to jump through the hoop of emailing or faxing you.

This may or may not be a bad thing, depending on your business model. If you're trying to refer people to a relatively low-ticket Clickbank product via an email series, you want as many reasonable prospects entering your net as possible. If you have a big-ticket item with an involved or expensive sales process (like mortgages, life insurance, something with physical samples you mail out, etc.), then you want to filter out the tire-kickers and lookie-loos.