As what used to be 'normal' websites with maybe 5-10 pages/ tabs are starting to drop off one by one in the Google rankings ( a lot of my sites have), I got the following advice from 2 respected SEO experts (no names shall be dropped); they want me to build majorly 'enlarged' websites, with one of the SEO guys telling me I should add 60-70 PAGES to the site to ensure future rankings will be high.
60-70 pages? Hello?
If everyone does this, Google will achieve the exact opposite of what it is trying to do. People will simply add tons of content that may be relevant in terms of keyword usage etc, but is really just bloated nonsense to make the site appear less thin. If you can say what you need to say over 5 pages, then just adding content for the sake of having a heavier site is extremely non-sensical. If you have a website selling, let's say' one certain type of pen, what can you add? Videos of 'pens around the world'? A short history of pens? How to hold a pen? How not to hold a pen?
If having to add that much content to have a chance of being ranked highly is the way forward, then for many search terms the first page of Google will be littered with garbage sites.
A lot of marketers sell one product on one website/ landing page, so the content of the site will naturally be thinner than let's say 'Amazon'.
So what are the chances of getting high rankings for landing pages in the future...unless you attach dozens of BS pages to it.
Oh, yes, I forgot. Of course, social media marketing is important, but you will still need a content heavy website anyway.
Has anyone been given this sort of advice before?
How do you all go about fattening your sites up?
Does anyone have more reasonable advice?