Question about doing PPC for a Client in the UK

by bigcat1967 Posted: 13 years ago 1 replies

Hey guys:

I'll be talking to a potential client tomorrow that is from the UK. I am from the states.

I do a lot of PPC management - however, none of my clients were from outside the US.

My question is - do I have to do things a little different when using Adwords for a client in the UK? I'm assuming not.

#search engine optimization #client #ppc #question

dburk 13 years ago
Hi bigcat1967,

I have been providing PPC Management for clients in the UK for some years now, and you are right, the campaign management tasks are generally the same.

Some things that will be different in your keywords and ad text:
- The currency is usually in GBP rather than USD
- Some words will be spelled differently (i.e. colour, appetiser, flavour, etc British vs. American English (2) - Spelling Differences)
- Differences in common word usages and colloquial expressions (i.e. bespoke)
And you'll need to get up real early in the morning to keep an eye on things during UK business hours.

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Question about doing PPC for a Client in the UK

bigcat1967 • 13 years ago • 1 replies

Hey guys: I'll be talking to a potential client tomorrow that is from the UK. I am from the states.