Selling monthly or one time links - can it be penalised by Google?

6 replies
  • SEO
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I have this semi popular health site and I am really in need a way of ratcheting up revenue. The site gets several thousand uniques a day with excess of 10K page views, regular comments, returning visitors and so on. While Adsense was doing really well until the end of October, since the start of November it really has seen a big dip in terms of both CTR and ecpm. Adsense sent me message in my account that some of the pages are not loading quickly hence the drop. But I don't see the pages loading any slower than other sits. Site speed tools give me under 3 seconds and when I visit myself, the pages load quickly enough, not by any means slow that people will leave the site because of speed.

Since I get requests here and there from people wanting to buy guest posts for $100 to $150 one time payment, which I always refuse because I want my site to be impartial, but now I am having second thoughts because of Adsense's lackluster performance in the last 3 months or so.

I have been tempted to sell guest posts, or simply links at the end of articles of their choosing.

I can easily charge $200-$300 I reckon because the site is popular, PR5 and has return traffic value. I have seen people sell links on much lesser sites for up to $200 for a yearly link, so I presume I can charge much higher for a lifetime link than the $200-$300, maybe as much $700-$800.

But here is my concern, since Google makes up around 70% of the traffic, can it accrue a penalty from Google search selling links? Personally, I don't see it any different than selling advertising space.

By the way, I am currently making money off adsense on this site (but lot less than pre-November) and also few hundred dollars a month total from Clickbank and affiliate products.
#google #links #monthly #penalised #selling #time
  • Profile picture of the author Rehmat
    How will Google come to know that the links placed in your articles are charged? They are just outbound links....... Secondly, your outbound links will lead to related sources. Right? Because your customers will have sites under your niche. Then there shouldn't be any fear.
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  • Profile picture of the author stephenwaldo
    Yes, they can be penalized, but you have to do something wrong in order for that to happen. If you're careful and you review every single guest post that gets published on your website, you should be good to go.

    Just make sure you don't do an excessive amount… Suddenly creating a bunch of outbound links when you've never done so before could raise a red flag.
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  • Profile picture of the author monstrapecuniam
    As long as the links are relevant, you are fine. If your site is about health and you start placing links about casinos or cars, you may get in trouble.
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    • Profile picture of the author KhirRahman
      Originally Posted by monstrapecuniam View Post

      As long as the links are relevant, you are fine. If your site is about health and you start placing links about casinos or cars, you may get in trouble.

      Agree.. All links pointing to your site must be relevant to your niche. Google is very particular on this right now. When the backlinks are relevant, it help ranking movement to a better place. And please, no keyword spamming. Google hate that.
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      • Profile picture of the author Michael Nguyen
        Just be careful who you deal with. For all you know, it could be Google testing you...

        If you want to be on the safe side then no-follow the link, reduce the cost and see if they are interested.

        It's in Google's terms, if you're selling ad space make sure it doesn't pass page rank ie no follow the link. Listen, don't listen to Google, just prepare for the worst if Google slap you silly.
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  • Profile picture of the author GuybrushT
    These you can't be sure what'll get penalised and what not.

    Nevertheless, try to stay relevant, and only work with sites that have a high domain/page authority.
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