I own a few brick and mortar locations(newer franchise)that offer a service. I'm looking to hire a business to help with SEO and/or PPC. We get estimate requests and email contacts and obviously we are looking to increase it.
Here's the question. I've seen companies charge very little per month ($200-$500) as well as companies that charge much much more for SEO. Is there any kind of a standard? Also that service charged by the amount of keywords. Is that common practice?
Currently I'm speaking with a company about running a PPC campaign in various places and their proposal is around 4-6k for setup and research and then they receive percentage of whatever is spent on campaigns continually while they continue to manage/refine it. This company was highly recommended to me but from a business owner who is in a completely different market with much different margins and sales volume.
What should I expect to pay for SEO? PPC? I appreciate anyone's thoughts. I've thought about learning more and doing it myself however I think hiring out for the expertise will save me time which could be spent more effectively elsewhere.