Does Keyword in Domain Matter Anymore

22 replies
  • SEO
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Does it matter if a kw is in domain for a blog. Obviously a blog post will be targeting keywords. There's a domain I want, easy to remember, and a niche I love. It just doesn't include a site's focused keyword. i always read from gurus to put kw in domain.
#anymore #domain #keyword #matter
  • Profile picture of the author aizaku
    no it doesnt. Let me rephrase that, I should say it matters less.

    I would focus on branding and creating a domain around your niche.

    EMDs and hyphenated domains are not the way to go if you are looking to build an authority website.

    Not anymore at least
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    • Profile picture of the author dadvocate
      Originally Posted by aizaku View Post

      no it doesnt. Let me rephrase that, I should say it matters less.

      I would focus on branding and creating a domain around your niche.

      EMDs and hyphenated domains are not the way to go if you are looking to build an authority website.

      Not anymore at least
      This is the best advice in here.

      If you can brand a name (with no keywords) that no one will ever forget, that's always better. Then wait until the day (if you make it there) that you see logs of people searching for your actual brand. Then you'll really know the feeling of accomplishment.
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  • Profile picture of the author freelikehell
    Although there is no official update from Google that they rank keyword targetted domain or not, you willl always see websites with keyword domain ranking on search engines.

    It is recommended to have a keyword in the domain. Not only does it helps in SEO but overall, it really helps.
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  • Profile picture of the author NateRivers
    My vote is that yes, it still definitely helps. Just look at some SE results for random keyword phrases, and more often than not keyword domains will make up the top 10.

    At the same time, I've been focusing less and less on hardcore SEO and the hundreds of little "rules" that go with it. Long tail traffic from more content is much more reliable these days.
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  • Profile picture of the author longblog
    I did a case study on this a couple years ago with one of my sites by naming it something completely random and unrelated, and then followed keyword density rules in my actual articles. The site ranked really well for all of the article keywords. So in my experience it isn't required, but it does help a little.
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    • Originally Posted by longblog View Post

      I did a case study on this a couple years ago with one of my sites by naming it something completely random and unrelated, and then followed keyword density rules in my actual articles. The site ranked really well for all of the article keywords. So in my experience it isn't required, but it does help a little.
      Google has changed it's algorithm significantly since you did your test 'a couple years ago' and there is now not much, if any advantage to be had as far as SEO and rankings go. However, your main keyword is, in most cases, related to your branding and would be included in your domain name anyway. Don't build a domain consisting of a longtail keyword phrase such as bestredwidetsintexas.com - it looks desperate,is not going to do anything to improve rankings and limits your website to a very narrow market.
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  • Profile picture of the author JamesColin
    Banned
    I think it is not mandatory at all, if you've found a a domain name you like then go for it.
    On one of my site for instance I was tempted to have digglike or backlink in the domain name but instead I choose shetoldme.com because "she told me" is easy to remember and it makes it a little different just by the name it implies it is targeted to women, for a digg like site it is a bit original..
    And this name didn't prevent the site to receive thousands of daily visitors for all kind of topics. And people wanting to build backlinks didn't have a problem finding my site either because I had pages talking about backlinks while explaining the site. So definitively not a problem.
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    • Profile picture of the author dadvocate
      From Matt last September: "Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results."

      https://twitter.com/mattcutts/status/251784203597910016

      Note: "low-quality" EMDs
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  • Profile picture of the author namesbeyond
    Originally Posted by reddawn5297 View Post

    Does it matter if a kw is in domain for a blog. Obviously a blog post will be targeting keywords. There's a domain I want, easy to remember, and a niche I love. It just doesn't include a site's focused keyword. i always read from gurus to put kw in domain.
    Hi Google Penalized websites with exact keyword in their domain name So be careful while you select domain name. Instead of choosing domain name with exact keyword, just club your keywords with other words related to your niche.
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    • Profile picture of the author ChrisCastle
      Originally Posted by namesbeyond View Post

      Hi Google Penalized websites with exact keyword in their domain name So be careful while you select domain name. Instead of choosing domain name with exact keyword, just club your keywords with other words related to your niche.
      This is a little misleading, google penalized LOW Quality EMD

      Having keywords in your domain will defo give you an edge, but as already been mentioned its not as important as it used to be, but your other SEO will have to be good and of course, don't forget "unique quality content" is king.

      When ever possible I personally prefer to go for a domain with keywords, but if something appeals to me that much I wouldnt hesitate in going for a domain without keywords, of course another deciding factor for me would be how competitive the niche is and how quickly/easily I want to rank for it.

      good luck with your project

      Just to clarify:
      Previously a EMD would have given you a BIG edge, of course this meant that someone could put up a site with poor content but a EMD and that could have rated higher than a site with better quality content but little by way of keywords in the domain.
      And as we all know, googles purpose is to return the best results to its searchers, hence the update.
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  • Profile picture of the author jaisonjohn
    You can have keywords in domain but ensure to have quality content in the website i.e. unique content for the different pages of the website. The main reason why I am stressing on the quality content is because "EMD" update of Google had penalized many of the websites in recent times.
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  • Profile picture of the author redchillies
    No any matter you can use keyword in domain but don't build a domain consisting of a longtail keyword phrase.
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  • Profile picture of the author SEOtraveler
    This factor is of low importance, so pick a domain that you love.
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  • Profile picture of the author TuNguyen
    Your domain needs to be catchy, easy to remember, easy to spell right, and most important of all, needs to make the prospective user know exactly what it offers. Often having a related keyword in the domain helps with this.

    Unless of course you want to spend a lot of money on marketing or offer such a great product that itd make you millions no matter what name you choose... which is unlikely.

    Originally Posted by reddawn5297 View Post

    Does it matter if a kw is in domain for a blog. Obviously a blog post will be targeting keywords. There's a domain I want, easy to remember, and a niche I love. It just doesn't include a site's focused keyword. i always read from gurus to put kw in domain.
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  • Profile picture of the author Fallen_Angel
    It matters.
    Does it help SEO, yes if you provide quality content and user experience. Remember Google now employs people to manually review websites on first page results.
    It matters because Google is only 65% of search traffic so stop worrying about Google so much and build sites for the end user.
    It matters because even if google places less importance on it today, Google changes all time and tomorrow it may be more important.
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  • Profile picture of the author samual james
    According to me you should avoid this technique, it would be better if you can emphasis on your brand name rather than putting your keywords in URL.
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  • Profile picture of the author softysmith
    Nos its not matter because Google has update Emd that you don't use exact match keywords in your domain
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  • It helps but isn't essential. It's definitely a ranking factor. However, if your plan is to make your blog a household name and you're going to have hundreds of pages all optimised, you're better off going with a catchy brand name for the domain. If you can get a memorable name AND keywords in the domain, and it doesn't sound weird, so much the better.
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    • Profile picture of the author papuanac1971
      Well according me it does because if you target lets say make money niche its normal that domain have something related to that niche. This is my oppinion. And if you are asking about google rank than this is another story. There are different oppinion and mine remain the same even after panda and penguin update. I ALWAYS use EMD for my site and according me google did not penalize EMD but content what you can find inside.
      If your content is valuable google will not penalize you even sometimes I don't understand Google.
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  • Profile picture of the author MarvyDery
    i have always included my keywords in the domain of my blogs especially the reviw blogs one one particular product
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  • Profile picture of the author Curtis2011
    Yes, it matters.

    You still need to have a good website though.
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  • Profile picture of the author YasirYar
    Keyword rich domain names may play a significant role in ranking websites high on search engine results pages. For example, exact matches such as “backpain.com” might have a better chance of being found in the top 5 rankings for the term ”back pain”.
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