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PPC Campaign Started No Impressions, What Gives?

by DaZapper12
18 replies
  • SEO
    • |
Okay so I started a ppc campaign last night on bing to send traffic to my squeeze page which is my signature just a different link. I have 3 ads and 52 keywords, I am bidding for at most 8 cents a click on almost all exact searches and I have a few phrases and one broad keyword no more than 5 to 8 cents a click. I set my budget to spend as quickly as possible, and I was thinking my money was gonna run out by the time I wake up lmao. I have only received like 3 impressions I believe, what can I do to increase this?
#campaign #impressions #ppc #started
  • Profile picture of the author Newbieee
    Originally Posted by DaZapper12 View Post

    Okay so I started a ppc campaign last night on bing to send traffic to my squeeze page which is my signature just a different link. I have 3 ads and 52 keywords, I am bidding for at most 8 cents a click on almost all exact searches and I have a few phrases and one broad keyword no more than 5 to 8 cents a click. I set my budget to spend as quickly as possible, and I was thinking my money was gonna run out by the time I wake up lmao. I have only received like 3 impressions I believe, what can I do to increase this?
    increase ur bid.

    If you are using adwords, 8cents is unheard of now a days.

    For adwords it works differently.

    Starting it would be good to bid high, so u get shown more.
    And once u get shown more, u get more clicks, google has a system of reading ur ads as relevant if its clicked upon many times.

    Thus google will "like" ur ad which will results in more impressions.

    Then later once u have a good score on this factor, u can reduce ur bid and still have a good exposure for ur ad.
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    • Profile picture of the author NatesMarketing
      Hey DaZapper12,

      First and foremost, you put a lot of work into your squeeze page! Looks a lot better than it did a few days ago.

      As for the PPC and impressions - 5-8 cents is super low. I don't have any ads running in the money making niche currently, but I'm active in the fitness niche and my bid is 25 cents - which is still low, but brings a nice trickle of traffic.

      I'd imagine the "make money" niche is even a little more competitive than the fitness niche, so you'll probably have to up your bid.
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      • Profile picture of the author DaZapper12
        Originally Posted by NatesMarketing View Post

        Hey DaZapper12,

        First and foremost, you put a lot of work into your squeeze page! Looks a lot better than it did a few days ago.

        As for the PPC and impressions - 5-8 cents is super low. I don't have any ads running in the money making niche currently, but I'm active in the fitness niche and my bid is 25 cents - which is still low, but brings a nice trickle of traffic.

        I'd imagine the "make money" niche is even a little more competitive than the fitness niche, so you'll probably have to up your bid.
        Big thanks! I just got back from work and have to rest soon... well wow I was hoping to get 100 clicks and be able to profit like 30 to 100 bucks for every 20 to 40 that I spend :O well I currently upped the bid for all the keywords to 10 cents and will slowly raise till I see some decent traffic coming in, but that ROI or just breaking even for now is pretty important for me so I need to test small lol, but I hope to scale really quickly if I start seeing conversions with a few keywords and ads.
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    • Profile picture of the author DaZapper12
      Originally Posted by Newbieee View Post

      increase ur bid.

      If you are using adwords, 8cents is unheard of now a days.

      For adwords it works differently.

      Starting it would be good to bid high, so u get shown more.
      And once u get shown more, u get more clicks, google has a system of reading ur ads as relevant if its clicked upon many times.

      Thus google will "like" ur ad which will results in more impressions.

      Then later once u have a good score on this factor, u can reduce ur bid and still have a good exposure for ur ad.
      Thanks I am using bing though but maybe they do the same.
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  • Profile picture of the author Prowebstakht
    Originally Posted by DaZapper12 View Post

    Okay so I started a ppc campaign last night on bing to send traffic to my squeeze page which is my signature just a different link. I have 3 ads and 52 keywords, I am bidding for at most 8 cents a click on almost all exact searches and I have a few phrases and one broad keyword no more than 5 to 8 cents a click. I set my budget to spend as quickly as possible, and I was thinking my money was gonna run out by the time I wake up lmao. I have only received like 3 impressions I believe, what can I do to increase this?

    Are you using well researched keywords whose traffic range is from medium to high? I recommend that you start using Google Keyword adword tool if you have not done so yet.
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    • Profile picture of the author DaZapper12
      Originally Posted by Prowebstakht View Post

      Are you using well researched keywords whose traffic range is from medium to high? I recommend that you start using Google Keyword adword tool if you have not done so yet.

      Yupp I love using google's Keyword tool but I hope it also applies to Bing at least somewhat. Most of they keywords gets 10 to 30k searches plus a month and a few og the lower end ones around 500 to 2k a searches a month.
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      • Profile picture of the author PaulBaker
        If you're targeting a 'make money' keyword, 10 cents won't even be in the ball park. Probably closer to $1-2 I imagine.

        I haven't used the platform for a while but they had a keyword tool under their 'tool' option on the dashboard. Better still is to download their desktop tool.

        Bing Ads Intelligence

        Be careful upping your bid, Bing reporting is not in real time and delayed a few hours so if you're not using 3rd party tracking you wont see any results until your budget has disappeared.
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        • Profile picture of the author Newbieee
          Originally Posted by DaZapper12 View Post

          Big thanks! I just got back from work and have to rest soon... well wow I was hoping to get 100 clicks and be able to profit like 30 to 100 bucks for every 20 to 40 that I spend :O well I currently upped the bid for all the keywords to 10 cents and will slowly raise till I see some decent traffic coming in, but that ROI or just breaking even for now is pretty important for me so I need to test small lol, but I hope to scale really quickly if I start seeing conversions with a few keywords and ads.
          I dont think bing works the same though.

          Anyways, in ppc especially, just a reality reminder to set ur expectations right so u dont get discourage too much too early.
          In ppc, dont expect to be in profits the 1st few rounds of testing.
          You got to tweak and tweak ur campaigns until it makes profits.
          It doesnt go into profits of the bat.

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          Pain is a perception, so is defeat & happiness!
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          • Profile picture of the author DaZapper12
            Originally Posted by Newbieee View Post

            I dont think bing works the same though.

            Anyways, in ppc especially, just a reality reminder to set ur expectations right so u dont get discourage too much too early.
            In ppc, dont expect to be in profits the 1st few rounds of testing.
            You got to tweak and tweak ur campaigns until it makes profits.
            It doesnt go into profits of the bat.

            yea, but I was hoping to make at least one sale and break even then cut off whats hurting my wallet lol.
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        • Profile picture of the author DaZapper12
          Originally Posted by PaulBaker View Post

          If you're targeting a 'make money' keyword, 10 cents won't even be in the ball park. Probably closer to $1-2 I imagine.

          I haven't used the platform for a while but they had a keyword tool under their 'tool' option on the dashboard. Better still is to download their desktop tool.

          Bing Ads Intelligence

          Be careful upping your bid, Bing reporting is not in real time and delayed a few hours so if you're not using 3rd party tracking you wont see any results until your budget has disappeared.
          Thanks for pointing me towards the tool, I haven't downloaded it yet but will it suggest a bid amount too? and wow $1-2 a click, then it starts getting more expensive then solos but hopefully higher quality, I just wonder how someone would profit they would need a pretty high conversion rate like 1 every 30 clicks or better for a clickbank product.. :O
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          • Profile picture of the author Newbieee
            Originally Posted by DaZapper12 View Post

            Thanks for pointing me towards the tool, I haven't downloaded it yet but will it suggest a bid amount too? and wow $1-2 a click, then it starts getting more expensive then solos but hopefully higher quality, I just wonder how someone would profit they would need a pretty high conversion rate like 1 every 30 clicks or better for a clickbank product.. :O
            If you dont already know, haha this was already a known fact.
            Doing ppc direct to a clickbank product is not gonna be easy to be in profits even for a pro if you dont know what u are doing.

            A course that i once went through was stating some statistics, which goes around like 500 clicks per conversion.
            Even if you tweak it, u may drop it to a 100 to 1 conversion.
            You are still not gonna make money like that.

            I had much more success with other niche i must say.
            The IM niche is hard for beginners especially if u are talking about ppc, cos the bidding is high. N u need big wallet. So i suggest u start out testing on other niche, at least u can start small.
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            • Profile picture of the author DaZapper12
              Originally Posted by Newbieee View Post

              If you dont already know, haha this was already a known fact.
              Doing ppc direct to a clickbank product is not gonna be easy to be in profits even for a pro if you dont know what u are doing.

              A course that i once went through was stating some statistics, which goes around like 500 clicks per conversion.
              Even if you tweak it, u may drop it to a 100 to 1 conversion.
              You are still not gonna make money like that.

              I had much more success with other niche i must say.
              The IM niche is hard for beginners especially if u are talking about ppc, cos the bidding is high. N u need big wallet. So i suggest u start out testing on other niche, at least u can start small.
              Like I the website i was promoting on bing was a squeeze page to build my list in the IM niche, i have currently 280 subscribers off solo ads and I have had no luck producing any sales with just my list and I still need to extend my followup to 30 messages and better ones because I have like 12. I was just hoping PPC was going to be cheaper and of higher quality. I would still like to do PPC or some other form of paid advertising I just need that high quality traffic we all aim for lol. suggestions?
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  • Profile picture of the author drewfioravanti
    With Bing, I like to bid high. Rarely will I ever get charged full price per click. I have one campaign where I am bidding $3 per click, in the 6th spot and am paying $0.74 per cllick.

    Your bids are probably too low to get impressions. I like to start higher and then see where it plays out. I like to be in the 2-4 spot.

    Depending on the niche, I generally start at $0.26 to $0.76...I like to use weird numbers with the theory that more people would bid $0.75 so for one penny, a higher spot is worth it.

    Then there is the whole Quality Score thing to consider...
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    • Profile picture of the author DaZapper12
      Originally Posted by drewfioravanti View Post

      With Bing, I like to bid high. Rarely will I ever get charged full price per click. I have one campaign where I am bidding $3 per click, in the 6th spot and am paying $0.74 per cllick.

      Your bids are probably too low to get impressions. I like to start higher and then see where it plays out. I like to be in the 2-4 spot.

      Depending on the niche, I generally start at $0.26 to $0.76...I like to use weird numbers with the theory that more people would bid $0.75 so for one penny, a higher spot is worth it.

      Then there is the whole Quality Score thing to consider...
      Interesting, well I guess ill try that for now and blow the 20 bucks I put in. I just hope I can make at least 1 sale out of those 20 bucks lol. I talked to support on bing and they helped me optimize just a little bit of the settings and I will put my bid to around 76 cents or so to start.
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  • Profile picture of the author drewfioravanti
    Nice. Did they offer any good advice you can share?
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    • Profile picture of the author DaZapper12
      Originally Posted by drewfioravanti View Post

      Nice. Did they offer any good advice you can share?
      Yup, but it was mainly like general advice for someone new to ppc like myself like changing the country region to only target the US which I had it set but not to exclude those looking for results in the country if that makes sense, and setting up a privacy policy page for a better quality score, and exact searches for keywords that are 2 words or less and phrases search for longer ones, and setting it to show on both Bing and yahoo networks and exclude content search if you are going for leads.
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  • Profile picture of the author ahefner33
    Have a reserve when starting a campaign. Bid high, and let everything run and see what converts or atleast what ads have a decent ctr. You'll lose money upfront but this way you can find what converts and then optimize that and then scale.
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    Adam Hefner

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    • Profile picture of the author DaZapper12
      Originally Posted by ahefner33 View Post

      Have a reserve when starting a campaign. Bid high, and let everything run and see what converts or atleast what ads have a decent ctr. You'll lose money upfront but this way you can find what converts and then optimize that and then scale.
      True.. I'll see how my 20 bucks are spent and then go for another round of advertising with a bigger budget.
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