New To Adwords To Promote Offline Biz Any Pointers

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  • SEO
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Hi every one...

I am learning adwords not to promote affiliate programs but my offline business.

What should I be looking out for as a newbie. I have not done anything yet I am only reading so far and watching videos on youtube...
#adwords #biz #offline #pointers #promote
  • Onpointinof,


    For Adwords you will want to first consider your landing page (the page where users will go after they click on your ad). This is a crucial part of the funnel that users follow to convert on your website. You must design a landing page so that users know what to do when they get there. Make the action you want them to perform as easy and obvious as possible to complete.

    When constructing your Adwords campaigns, adgroups and keyword lists; be sure to make them highly targeted. Very tight set of keywords/keyword phrases, same keywords included in ad copy and don’t forget to optimize your landing pages to help complete the conversion funnel.

    Some good resources covering Adwords are by Perry Marshall The Definitive Guide to Google AdWords and the Google resource center where they have video tutorials covering best practices.

    You can find more book titles here,

    My Favorite Google AdWords Books

    Here is a link to the learning center,

    AdWords Help

    I hope these resources help and good luck!

    Shawn
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