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Conversion Rate as it Relateds to PPC Ad Possition

by mcario
5 replies
  • SEO
    • |
Hi guys I just started a PPC campaign and have been tirelessly researching quite a bit on the topic of conversion rate percentage as it relates to PPC ad positioning and would like to know at which position have you all had the best conversion rate...

Please note, I am not asking which position gets you the most sales/leads, I am specifically asking which position gets you the highest conversion rate percentage.

Eventually I will find out what my optimal position is, but I am curious to know what your guys have to say on this topic as most of my research shows its not the top spots that get you the best conversion rate percentage but sports 3-7. One interesting note that I read is that this might be caused by the fact that most people who click on 3-7 (specially 3-5) are more keen to buying because they actually liked something about your ad after reading through the top ones.

What do you guys think of this and what have you found is your optimal position for getting the highest conversion rate percentage?
#conversion #possition #ppc #rate #relateds
  • Profile picture of the author mcario
    Anybody has any input on this subject?
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  • Profile picture of the author MikeBailey
    Banned
    I have noticed that some of the best conversions for PPC is above the top navigation bar in the header. (can be distracting sometimes)

    Also, make sure your ads are on the left side because when people read their eyes automatically read the top left corner of the page and move to the right.

    Google "heat maps for PPC" and check it out, pretty interesting
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    • Profile picture of the author paulgl
      Originally Posted by MikeBailey View Post

      I have noticed that some of the best conversions for PPC is above the top navigation bar in the header. (can be distracting sometimes)
      Well of course they do. But you can't just up and bid on those positions,
      and they do show a max of 3. Google is not stupid enough to allow
      anyone up there.

      Some search results won't even put ads up there.

      A lot of people go about adwords wrong. Forget the top position. You might
      want first page, or sometimes it's better to bid on another set of
      positions. You don't want people to click blindly on your ad, just
      because it's shown first. Test for the right balance.

      Only you will know after you test, as each search, keywords, etc. is
      a different ball game.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Moriarty
    I'm with Paul GL
    Forget the top position. You might
    want first page, or sometimes it's better to bid on another set of
    positions. You don't want people to click blindly on your ad, just
    because it's shown first. Test for the right balance.
    When you are optimizing for conversions, it is a very different game from just getting traffic (= clicking blindly). There is a lot of work to do in this, and a huge number of variables. So when you are testing, test one variable carefully. And make sure that you are testing something valid. Too many people test the colors of their headline and not its emotional impact.

    PS Sorry to be late to the party. M
    Signature
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    • Profile picture of the author mcario
      Originally Posted by Moriarty View Post

      I'm with Paul GL


      When you are optimizing for conversions, it is a very different game from just getting traffic (= clicking blindly). There is a lot of work to do in this, and a huge number of variables. So when you are testing, test one variable carefully. And make sure that you are testing something valid. Too many people test the colors of their headline and not its emotional impact.

      PS Sorry to be late to the party. M

      Thanks for the advice. I think you are the only one that understood the question. Seems like most everybody is simply focused on clicks thinking that the more clicks the more sales which in a way is true. But I would rather pay less per click, have lesser traffic, but have a high conversion rate then have a bunch of expensive clicks which do not convert as well.

      I think a lot of people do not realize that it is the same to have 100 clicks with a 3% conversion rate then having 200 with a 1.5% conversion rate. However a positions 1-3 you are going to pay 2-3 times more then say position 5-6. Its definitely different for each campaign and only through testing can one find out whats the optimal position/cost per click/conversion rate for you which is why I wanted to see what people on this forum have found out for themselves and seeing if there was some kind of pattern.
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