The Future of Link Building is Dead ?

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I read this in Webmasters Blog : If this is true , all Web masters are going to set nofollow in their websites. If that happens, I think the Link Building is Dead. What do you say ?
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Google has said for years that selling links that pass PageRank violates our quality guidelines. We continue to reiterate that guidance periodically to help remind site owners and webmasters of that policy.

Please be wary if someone approaches you and wants to pay you for links or "advertorial" pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google's search results, as well as reduction of the site's visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google's search results.

If you receive a warning for selling links that pass PageRank in Google's Webmaster Tools, you'll see a notification message to look for "possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank." That's an indication that your site has lost trust in Google's index.

To address the issue, make sure that any paid links on your site don't pass PageRank. You can remove any paid links or advertorial pages, or make sure that any paid hyperlinks have the rel="nofollow" attribute. After ensuring that no paid links on your site pass PageRank, you can submit a reconsideration request and if you had a manual webspam action on your site, someone at Google will review the request. After the request has been reviewed, you'll get a notification back about whether the reconsideration request was granted or not.

We do take this issue very seriously, so we recommend you avoid selling (and buying) links that pass PageRank in order to prevent loss of trust, lower PageRank in the Google Toolbar, lower rankings, or in an extreme case, removal from Google's search results.
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#search engine optimization #building #dead #future #link
  • @JackSarlo . This is not a old news. This is a Latest Blog post from Official Google Webmaster Central Blog.
  • Do these guys ever take a day off from being Internet Cops? The only reason they don't want people selling a link is because they sell 'text link ads' that don't pass any benefits (AdWords).
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    • It's possible that Google sees this in another way, from the perspective of their search engine customers. Those customers look to Google to provide effective and efficient results to search engine queries. One of Google's strategies is to reward perceived authority by listing a "good" site higher than one that has no reputation at all. When marketers use marginal tactics like mimicking authority by buying backlinks, they run a large risk of punishment once Google catches up to them.

      The web is clogged full of crappy sites that somehow grab our attention through shady mimicking actions like buying links, spamming non-relevant forums with cloaked links and so on. The sooner those spurious sites die, the better it will be for the actual contributors to society.

      If half the energy were spent producing good sites that is spent on putting lipstick on so many crapola sites, that would be fantastic.
      • [ 1 ] Thanks
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    • Internet cops? That's so funny. They are protecting THEIR product, PageRank,
      just like any other business does. They want to protect their products.

      Google does not sell links that pass PR. Simple. But a huge difference.

      This has been around for a long, long, long, long, time. People think
      something is new because they hear it for the first time. Some hear
      it multiple times, still don't believe it.

      Why do you people think google is some police or law enforcement
      department? It's just downright silly.

      As always, you people mix up everything that google says because
      some guru heard a gut who knew a guy.

      ROTFLMAO! Paul Baker, I have been saying that for years. Stick around here long
      enough, you too will bash your head into a wall...

      Paul
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  • Very True @PerformanceMan . Adsense is a waste of time and money for business startups.
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    • Banned
      Why is everything "dead" lately?

      Recent post list on the SEO forum looks like the obituary section:

      "SEO is Dead " -(84 replies)
      "Linkbuilding Dead!!!" -(60 replies)
      "Google: DEAD" -(5000 replies + spam)

      • [2] replies
  • necrophiliacs!

    this is always the type of response you get when something doesn't work for someone.
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    • If you are referring to me I will say NO . I am a necrophiliac. I just read something on Google's own Blog, and just wanted to confirm it. If you can't give an opinion , Just stay away. This thread is not for you Mr.Lanx.
  • However, links still carry weight in SEO, you have to understand how to do:

    slow link building
    natural link building
    relevant link building
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  • lol, the second the thought "how do i rank higher" pops into your mind google views that as already the road to manipulating serps.
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    • lol, optimization and manipulation are 2 very different things.

      Optimization implies building an effective site with relevant promotion.

      Manipulation implies being devious to gain an advantage.

      Google expects you to optimize your website.
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  • i don't think google will kill offpage seo.. if they drop backlink value then they would have to come up with something genious to scan websites and rank them only on quality of content. I think this will be far from now.. also emd's will skyrock their keywords if they do that.
  • Banned
    SEO is dead.
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    • Lmao! EPIC!
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  • Another day, another dead thread. Link building will always be alive and well unless links stop being counted. The old, crappy, public buying of hundreds of blog network links might be dead though. Actually, they work well until the network is deindexed, but still it will never be fully dead. Play smarter, look natural, do what happens to sites naturally and reap the benefits.
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    • Link building will always be alive?

      Like Pagers? I bet 80s drug dealers couldn't envision a world where Pagers were obsolete. But it HAPPENED!

      Technology is always changing.

      Google is OLD SCHOOL. Most people 20 or under use Facebook exclusively. People are sitting around scheming how to manufacture their next shady backlink while energetic marketers have Facebook fan pages with MILLIONS of responsive customers.

      Link building is your Granddad's idea of marketing online.

      Link building DIED years ago. Now we need to BURY it. Someone grab a shovel.
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  • SEO never dead, only bad techniques has been died.
  • So does this mean that paid advertisement banners are bad for your site as well?
  • Links are what connect all the web together, and thus they'll always be used by the search engines in their ranking algorithms.
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    The Future of Link Building is Dead ?

    I read this in Webmasters Blog : If this is true , all Web masters are going to set nofollow in their websites. If that happens, I think the Link Building is Dead. What do you say ? -------------------- Google has said for years that selling links that pass PageRank violates our quality guidelines. We continue to reiterate that guidance periodically to help remind site owners and webmasters of that policy.