How to get traffic from a particular Geographical region?

6 replies
  • SEO
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Our company is based out of India and has a web site xyz.in however our target customers are from North America and Australia.
The problem is we get as high as 70% of traffic from India and rest, from across the globe
This 70% traffic from India has little use to us. Possibly because we have ”.in “ domain the Google local search is active.
How to reverse this situation; I mean we are looking for more traffic across the globe except India.
Any suggestions ?
#geographical #google #region #traffic
  • Profile picture of the author kaytav
    That could be the case. Why is a company outside India using a .in domain ext.? Also it could be because your backlinks could be one India based sites. Also your site must be ranking in Google.co.in, which is why you are getting more traffic from India.
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  • Profile picture of the author Sclark
    You’d better switch to a generic TLD, because Google ranks your site in local search higher than it does in universal search. The thing is that your TLD is associated with the particular geographic region, and that’s why your search engine traffic comes from this region too. You may also remove your location information (map, address) from site’s pages (if there is any).

    Also you may set up a geographic target in GWT to be absolutely sure your page is associated with the target country. Go to GWT homepage, click your site -> Site configuration -> Settings -> Geographic target, and then specify the country you’d like to target. However, if you specify just one country, you will most probably lose traffic from other locations.

    If there are any ‘local’ keywords you’re optimizing the website for, just get rid of them and add some keywords that refer to the target countries instead.

    What Google also considers as one of the most important geotargeting factors is where the inbound links are coming from, so if you manage to add quality links from sites associated with your target country to your backlink profile, that will be a good sign for Google and your site is more likely to appear in search results in this very country.
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  • Profile picture of the author MikeFriedman
    If you want North American traffic, I would get a .com or some other non-region specific TLD. I would also probably host the site in North America as well.
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  • Profile picture of the author IM nice guy
    Yeah, just have all your content rewritten, create a "new version" of your site, and put it on a country specific (the country that you're targeting) domain name.

    You can do this as many times as you like, for as many countries as needed. It actually also adds a bit of a "global edge" to your business, and makes you look "bigger" than you probably in fact are.
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    • Profile picture of the author panic
      Above advice valid. New TLD, rewrite content. You should probably also consider getting your hosting done in North America.
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      • Profile picture of the author TPS2012
        Thanks everyone for advice/suggestions

        We took the plunge ;moved our site on .com

        From transpacific.in to transpacific-software.com
        (Hyphen in the middle ; not a good choice but that was the best we could get in .com )

        For us It is a risky decision especially after maintaining .in domain for last 7 years.
        The options were

        1) Maintain .in site and have canonical link to .com site (page to page) sort of mirror site with master- slave pattern
        2) Use 301 to redirect ; page to page .in/xyz redirect to .com/xyz
        After going through lot of videos(including Matt Cutts video) we used option 2
        Regarding other things: yes we added preferred country in GWT, added the cities our clients come from, server is hosted in US data Centre.. any thing else we could do
        Hope all this works... your suggestions: thanks a ton

        Prashant
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