My client's site is for his brick and mortar, local business. He IS the keyword. He had the number one spot for years because he earned it in real life through happy customers and hard work. Then a couple of month ago this new site appeared out of nowhere, then Bam my guy is number 2. My question is: where does the "burn" come in on churn and burn? Or more specifically when? Google is deindexing the links but new ones are being added and it seems G's not keeping up. I've seen them devalue like 20,000 of these links in the past month but at what point does the site get penalized?
-Yes they've been reported for blackhat
-The spam site is bare bones, not optimized for much of anything and not on Google places whereas my client is (it's a local search term)
- The spam links appear in a list of over 200 other spammy links (cheap viagra and payday loans). The list is identical on each linking site. The links are hidden in the source code of a random page of the linking site, usually an old post from 2010 or similar.
So basically the question is... what would you do to counteract this? Thanks in advance!! I'm trying to help the good guy win