Rank for harder Keywords with slideshare

by humbledmarket Banned
31 replies
  • SEO
  • |
Hey Warriors,

Not too sure if many of you are using slideshare yet but would just like to toss a heads up that Slideshare is basically something like the new Hub Pages.

What we like to do is copy an optimized articles into several sections to make a simple 4-5 slide with about 300-400 words of optimized unique content (with some images).

Upload it and include a description of about another 100 words of revelant content. The first page of the slide is usually the call to action since it's displayed most prominently with the following pages with quality content.

It's very effective if you want to get ranked and siphoning some traffic from more competitive keywords faster. to SEO these slides you can mix most things and it's also less delicate than when trying to promote a fresh site.

Within a couple days the slides are usually on the first page.
#harder #keywords #rank #slideshare
  • Profile picture of the author humbledmarket
    Banned
    Another great feature is you can actually integrate a lead capture form to your slide with their paid membership although we haven't tried that yet.

    However the SEO benefit is a real plus
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  • Profile picture of the author mydream247
    Thanks yes this works well, but how to you bulld backlinks to drive traffic, do you use social bookmarks?

    Thanks
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    • Profile picture of the author larryboy03
      This is a great way to drive traffic.
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  • Profile picture of the author ProSence
    Thanks for letting me know about Slideshare, I was not using this.
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  • Profile picture of the author mattjay
    In most cases if you do it right, you can rank a lot of keywords in about 2 minutes. the harder keywords are ranked the same way "on page" as it were, but take some good quality backlinks and then they'll rank. It's mostly about the optimization. Most of the slides I've ranked are 200 words or maybe a little less; and the descriptions are usually 20-40 words without the url. You can do the same thing with other properties, but slideshare you can rank in literally minutes for a whole lot of keywords. It also matters what types of keywords you are going after. If you do a quick google search for the keyword, you can tell in about a minute about how fast it will take you, and how many backlinks, if any at all, you will need to build to take the top ten spots. It is also generally a good idea if you want the ranks to stick, to build a few backlinks at your slides even if they show up really quickly. They will tend to slide away over time if you don't. If you see similar properties in the top ten, marketing type properties, you will be able to hit that keyword fairly quickly in most cases. If you don't, then it will take you longer. I know and learned from someone who is very, very good at this method. He has two different slide shows ranked for two make money keywords that most people think are unattainable, but its' really not that tough. a few thing to keep in mind:

    these things seem to help,in testing:
    (i even put my keyword in the email address i sign up with. Not sure if that helps, but i do
    main keyword phrase ( or two) in the title.
    main keyword phrase (or alternate) as the title header of each slide.
    main or one keyword at least ONCE per slide. If not twice.
    Links made with main keyword
    I have had luck with as few as 100 and as many as 500 words of content in slides.
    main keyword phrases (at least twice) in the description. again, i have put description word counts as few as 20-30 (not including the url) and as many as 100. like you say above.
    best luck with backlinks i have seen include high quality bookmarks and high pr blog comments.
    This is an excellent tool to use in two scenarios i have found:
    -getting people on a slide show that is an affiliate review and /or building a list.
    -getting leads for seo service, and /or closing leads. If someone contacts you about seo, and you find out their niche and keywords, and then rank a slideshow their info and call them back, you can pretty much count on them signing up

    Great share, Ben. this is a viable seo technique. Good to see you again!
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    • Profile picture of the author humbledmarket
      Banned
      Originally Posted by mydream247 View Post

      Thanks yes this works well, but how to you bulld backlinks to drive traffic, do you use social bookmarks?

      Thanks
      Mattjay has a very effective post bellow you should look at.

      Originally Posted by larryboy03 View Post

      This is a great way to drive traffic.
      It is indeed.

      Originally Posted by ProSence View Post

      Thanks for letting me know about Slideshare, I was not using this.
      No worries

      Originally Posted by mattjay View Post

      In most cases if you do it right, you can rank a lot of keywords in about 2 minutes. the harder keywords are ranked the same way "on page" as it were, but take some good quality backlinks and then they'll rank. It's mostly about the optimization. Most of the slides I've ranked are 200 words or maybe a little less; and the descriptions are usually 20-40 words without the url. You can do the same thing with other properties, but slideshare you can rank in literally minutes for a whole lot of keywords. It also matters what types of keywords you are going after. If you do a quick google search for the keyword, you can tell in about a minute about how fast it will take you, and how many backlinks, if any at all, you will need to build to take the top ten spots. It is also generally a good idea if you want the ranks to stick, to build a few backlinks at your slides even if they show up really quickly. They will tend to slide away over time if you don't. If you see similar properties in the top ten, marketing type properties, you will be able to hit that keyword fairly quickly in most cases. If you don't, then it will take you longer. I know and learned from someone who is very, very good at this method. He has two different slide shows ranked for two make money keywords that most people think are unattainable, but its' really not that tough. a few thing to keep in mind:

      these things seem to help,in testing:
      (i even put my keyword in the email address i sign up with. Not sure if that helps, but i do
      main keyword phrase ( or two) in the title.
      main keyword phrase (or alternate) as the title header of each slide.
      main or one keyword at least ONCE per slide. If not twice.
      Links made with main keyword
      I have had luck with as few as 100 and as many as 500 words of content in slides.
      main keyword phrases (at least twice) in the description. again, i have put description word counts as few as 20-30 (not including the url) and as many as 100. like you say above.
      best luck with backlinks i have seen include high quality bookmarks and high pr blog comments.
      This is an excellent tool to use in two scenarios i have found:
      -getting people on a slide show that is an affiliate review and /or building a list.
      -getting leads for seo service, and /or closing leads. If someone contacts you about seo, and you find out their niche and keywords, and then rank a slideshow their info and call them back, you can pretty much count on them signing up

      Great share, Ben. this is a viable seo technique. Good to see you again!
      Fantastic tips!

      Quite honestly these are great if you want to promote some affiliate products as well; even direct linking works but it's also very effective for driving more traffic. the lead capture technique sure sounds great (very creative haha)

      Also very true how these frequently rank themselves depending on the keyword however we find some backlinks are very effective and useful. We end up ranking higher than others also using slideshare.

      Some other backlinks that can be considered is social signals as usual as well as contextual link pyramid!

      Thanks for your detailed sharing!
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  • Profile picture of the author satrap
    I have to agree, slideshare has made it much easier for me to rank especially long tail keywords. It used to be that way with DocStock as well, but lately its not working so well.
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  • Profile picture of the author timpears
    Something I am not understanding

    I took parts of my article and made a three slide gig. I had a link at the bottom of each slide saying to read the whole article, and my link. The link works fine on my computer, but it doesn't work on Slideshare. WTF

    Please advise. What did I do wrong, other than pick a crummy key word.
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    • Profile picture of the author humbledmarket
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      Originally Posted by satrap View Post

      I have to agree, slideshare has made it much easier for me to rank especially long tail keywords. It used to be that way with DocStock as well, but lately its not working so well.
      They've actually still been ranking well; just had one of our keywords onto the first page after 4 days for a keyword with 1 100 000 competition in quotes (yes, this isn't the best way to evaluate competition but I'd say it's a quick and easy way to check the keyword demand and popularity to get an easy overview of keywords...that's actually how we make a lot of quotes; generally it gives a good overall view.)

      Do you apply a variety of promotions or just do it without any thing but the slides?

      Originally Posted by timpears View Post

      Something I am not understanding

      I took parts of my article and made a three slide gig. I had a link at the bottom of each slide saying to read the whole article, and my link. The link works fine on my computer, but it doesn't work on Slideshare. WTF

      Please advise. Cheap travel packages for hawaii What did I do wrong, other than pick a crummy key word.
      Hmm, I created the slide in powerpoint and hyperlinked on each page via powerpoint and it seems to be displaying.
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      • Profile picture of the author livitweb
        Hey there,

        Thank you very much from this post. I have heard about slideshare, but I haven't tried it yet, so if you say it's a great way for your site to get ranked, then I will give it a try. I believe this would also be great for me to use because I prefer utilizing long-tail keywords as they are more specific. Will check this out. Thanks again!
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  • Profile picture of the author yukon
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    Why are you guys trying to rank 3rd party pages (slideshare pages)?

    Your forcing traffic to make extra clicks to your money pages on your own site.

    EZA anyone?
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    • Profile picture of the author timpears
      Originally Posted by yukon View Post

      Why are you guys trying to rank 3rd party pages (slideshare pages)?

      Your forcing traffic to make extra clicks to your money pages on your own site.

      EZA anyone?
      It is easier to rank a Slideshare and drive traffic, than it is to rank your own domain.
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      Tim Pears

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      • Profile picture of the author yukon
        Banned
        Originally Posted by timpears View Post

        It is easier to rank a Slideshare and drive traffic, than it is to rank your own domain.
        That's a lazy excuse.

        Those slideshare pages are loaded with competition + Ads.

        This will be tomorrows EZA & we all know how that ended up.
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        • Profile picture of the author humbledmarket
          Banned
          Originally Posted by yukon View Post

          That's a lazy excuse.

          Those slideshare pages are loaded with competition + Ads.

          This will be tomorrows EZA & we all know how that ended up.
          That's a good observation that obvious you don't want your traffic being vyed by other ads neither is it usually advisable to bank completely on a third party site.

          However it is very effective when you're trying to take advantage of faster ranks; sometimes you want to diversify your investment. It also does help overall in improving your traffic...the stats show that as well as improving your overall backlink profile.
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        • Profile picture of the author nik0
          Banned
          Originally Posted by yukon View Post

          That's a lazy excuse.

          Those slideshare pages are loaded with competition + Ads.

          This will be tomorrows EZA & we all know how that ended up.
          Same like with Youtube, everyone suggests to rank/spam Youtube video's and now you hear people yelling from all corners that their Youtube account is deleted.

          Squidoo was also a popular one, till I read a story of someone who had 500 Squidoo pages and lost them all in 1 single day.

          Once people start looking for short cuts they also seek short cuts in the quality of the content and back links and thus it's only a matter of time before it ends. There is indeed a reason why EZA is not ranking well anymore, heck over 90% of the site is penalized by everyone who owns Scrapebox.

          You know, Google probably gave sites like EZA and right now Slideshare plenty of time to improve their anti-spam methods, but if Slideshare doesn't take appropriate action against spammers, then it's just a matter of time before it ends.
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    • Profile picture of the author JoshMcNary
      Originally Posted by yukon View Post

      Why are you guys trying to rank 3rd party pages (slideshare pages)?
      Do you think doing this has no long-term benefit for a money site?
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      • Profile picture of the author ProSence
        Originally Posted by JoshMcNary View Post

        Do you think doing this has no long-term benefit for a money site?
        Well, these sites are authority sites, if you post your content it would rank higher in no time, and you would get the benefit too.
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        • Profile picture of the author JoshMcNary
          Originally Posted by ProSence View Post

          Well, these sites are authority sites, if you post your content it would rank higher in no time, and you would get the benefit too.
          Yes, that's my point, which is why I was asking him to counter that.

          I am wondering if he thinks that it will lead to no long-term benefit or if he thinks it might even be negative in the end.
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          • Profile picture of the author humbledmarket
            Banned
            Originally Posted by ProSence View Post

            Well, these sites are authority sites, if you post your content it would rank higher in no time, and you would get the benefit too.
            Originally Posted by JoshMcNary View Post

            Yes, that's my point, which is why I was asking him to counter that.

            I am wondering if he thinks that it will lead to no long-term benefit or if he thinks it might even be negative in the end.
            Yeah completely agree, it's very effective to save money in your rankings. If you can rank 10 times easier and faster you get your return on investment faster and also with less expenses.

            It's very good especially good if you want to promote some affiliate products for some revenue. Additionally because of the ease of use, you can get thing started up in no time.

            As you all mentioned it is also helps with your money site with less risk to your money site at the same time allowing you to diversify your traffic.

            Anyways, very interested to hear from Yukon, I'm sure he has some good opinions. However there are already a lot of marketers using these authority sites to maximize their traffic potential
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  • Profile picture of the author welovebud
    Interesting article! Thanks.
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  • Profile picture of the author humbledmarket
    Banned
    Originally Posted by satrap View Post

    I have to agree, slideshare has made it much easier for me to rank especially long tail keywords. It used to be that way with DocStock as well, but lately its not working so well.
    Originally Posted by yukon View Post

    Why are you guys trying to rank 3rd party pages (slideshare pages)?

    Your forcing traffic to make extra clicks to your money pages on your own site.

    EZA anyone?
    As timpears said; you can rank easier for keywords on Slideshare (1). You can be less concern about over doing things (2). It has less investment and faster set up (3).

    As mentioned you can slide up a slide in a couple minutes and a content base easier to rank than a site with more visuals for lead capture. While you have good content, also can obtain a good CTR as the slides maintain the user attention better especially if you display your call to action early when they land....when they click next slide you engage your user

    Something you might want to consider: long tail keywords are good to rank with your fresh sites as they help build your site authority and are easier to rank (you can get good ROI still because they dont' take as much time to rank where as trying to rank a competitive keyword on your less establish site takes longer and more work) Use slideshare to complement your traffic stream and also add more authority behind your site.

    This way you Get the benefit of more traffic (you're limited to keywords you can optimize on site...with this method you can push multiple keywords at one time) while also helping your site to grow over time


    Just link of why people would use youtube to get traffic instead of their own site?

    It allows those to capture traffic from more competitive keywords and you can then funnel them through your site.

    (if I'm not making much grammatical sense, my apologies)


    Originally Posted by timpears View Post

    It is easier to rank a Slideshare and drive traffic, than it is to rank your own domain.
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  • Profile picture of the author cleptoiii
    I have a question. I saw the html code of my slide but i dont saw the link (<a href=""></a>) so, how the slide on slideshare give the benefits to my money site?

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  • Profile picture of the author yukon
    Banned
    Guys here's where I was going with the comparison of EZA & slideshare.

    This is Google deindexing a page (screenshot below, source).

    My point is, don't spam out slideshare & connect it to things like a legit money site, etc...

    Good luck, considering Google is telling you what they don't like.

    BTW, that screenshot is directly from Googles own web page, not something on some random web page.





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    • Profile picture of the author humbledmarket
      Banned
      Originally Posted by yukon View Post

      Guys here's where I was going with the comparison of EZA & slideshare.

      This is Google deindexing a page (screenshot below, source).

      My point is, don't spam out slideshare & connect it to things like a legit money site, etc...

      Good luck, considering Google is telling you what they don't like.

      BTW, that screenshot is directly from Googles own web page, not something on some random web page.





      The example you took basically only has 2 slides with link and image.

      The idea isn't to spam links but to provide relevant information with a good call to action.

      The link you posted above is understadnably remove, please tell me the ratio of Slideshare links vs. other links google removed for spam? You try to run something like that on ANY site it'll still probably be flagged for spam.

      No one is avocating spam here; what we are saying is you can use the benefit of authority sites to further your traffic diversity and rank where perhaps otherwise you would not be able to due to your site age and authority.

      Killing two birds with one stone so they say. The idea also isn't the directly solely rely on slideshare, but to use it as a supplement which notice why I said rank for "harder keyword".

      The recommendation is to target less competitive keyword on your own site to slowly build your site authority while still getting a tap into some higher competition keyword with the use of these established websites.

      Now back to your link example above, I do not honestly think that's a good example. It does show that indeed abuse can be more frequently taken place but in general if a website like that was on any site, whether your own site or another site...google wouldn't be very friendly to such trash. So you make a relevant point where by these public sharing sites, one cannot fully control all the content that is being placed providing possible misuse by other parties.

      You cannot however completely attribute all benefits away because of some spammers. Why don't you see how many relatively google removes slideshare vs all other sites...the whole issue is about spam not about using websites to build your website authority. (of that 51 examples, how many were slideshares)

      In fact we could argue that slideshare might be an even better SEO technique because beyond just link building you're trying to get popularity to your website with a community on slideshare which emphasizes beyond spam.

      But after all, no one is forcing anyone. Each can have their own techniques and strageties. Thought that warriors here might be interested in knowing what's available.
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  • Profile picture of the author easypr
    Slideshare not increase your website ranking, slideshare rank itself form promoting keywords. You check it the cache version of your slideshare, & chose Text-version you see the difference.

    My Google cache slideshare page is

    http://webcache.googleusercontent.co...elease-writing

    Text Version only below -:

    http://webcache.googleusercontent.co...&hl=en&strip=1

    you can see google not cache the SlideText & links i use in slide, they just cache the heading of my slide. Below the text in present, but their is no link is present.

    So, my question how slideshare is helpful to increase my website ranking ( W.R.T) in SERPs.
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  • Profile picture of the author Andyhenry
    Yukon has pretty much said it but I just wanted to add another voice of reason in this crazy thread.

    You're all talking about the advantages of abusing a system which is currently working to some extent.

    If everyone follows the advice being given in this thread - you will kill the value of the platform and have it filtered out by Google as a source of spam content and all the links to your site will at best be ignored, at worst work against your site and mean other efforts you've made to market your site will be a waste of time.

    Do people not learn that creating content which is just reprinted versions of other content in order to get a cheap link from a different platform is exactly what is getting penalised.

    EZA is a good example already mentioned by Yukon - abuse of EZA effectively killed it's value when it used to be the defacto best place to put your good content.

    If you keep looking for cheap tricks to get Google advantage you will ultimately hurt your business.

    Sure - use these types of platform, but just throwing up squeeze pages and affiliate links is NOT the way to create an income which is going to last, so don't kid yourself you're being clever by doing this stuff.

    And telling others to do it means even if you're using it effectively and have great content there - others will be lazy and throw up crap and ruin the system for everyone.
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    • Profile picture of the author humbledmarket
      Banned
      Originally Posted by yukon View Post

      Guys here's where I was going with the comparison of EZA & slideshare.

      This is Google deindexing a page (screenshot below, source).

      My point is, don't spam out slideshare & connect it to things like a legit money site, etc...

      Good luck, considering Google is telling you what they don't like.

      BTW, that screenshot is directly from Googles own web page, not something on some random web page.





      Originally Posted by Andyhenry View Post

      Yukon has pretty much said it but I just wanted to add another voice of reason in this crazy thread.

      You're all talking about the advantages of abusing a system which is currently working to some extent.

      If everyone follows the advice being given in this thread - you will kill the value of the platform and have it filtered out by Google as a source of spam content and all the links to your site will at best be ignored, at worst work against your site and mean other efforts you've made to market your site will be a waste of time.

      Do people not learn that creating content which is just reprinted versions of other content in order to get a cheap link from a different platform is exactly what is getting penalised.

      EZA is a good example already mentioned by Yukon - abuse of EZA effectively killed it's value when it used to be the defacto best place to put your good content.

      If you keep looking for cheap tricks to get Google advantage you will ultimately hurt your business.

      Sure - use these types of platform, but just throwing up squeeze pages and affiliate links is NOT the way to create an income which is going to last, so don't kid yourself you're being clever by doing this stuff.

      And telling others to do it means even if you're using it effectively and have great content there - others will be lazy and throw up crap and ruin the system for everyone.
      No one is advocating the example above.
      Same goes with web 2.0 sites, there are some who use it properly and some who don't
      (please also read the other reply)
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      • Profile picture of the author yukon
        Banned
        Originally Posted by humbledmarket View Post

        The idea isn't to spam links but to provide relevant information with a good call to action.
        Originally Posted by humbledmarket View Post

        No one is advocating the example above.
        Same goes with web 2.0 sites, there are some who use it properly and some who don't
        (please also read the other reply)
        Just like EZA didn't turn out to be a spamfest?

        Slideshare is todays spamfest.
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  • Profile picture of the author trade4861
    Why don't people just try and rank pages from there own site? Why try and rank other sites such as slide share, scribd, etc. Seems like a waist of time. Plus, at some point the only pages going to show at the top of SERP's are these sites and the select few that choose the other direction.

    I've experimented with scribd a few year ago. Upload about 50 pages of the exact type of content I would on my own site. It made me a whole 1-3 sales a day.. that sucks!. The same content on my own site would bring in roughly 50 sales a day for the same amount of pages.

    Seems that the more people have to click through to find what there looking for, the more likely there going to give up. Needless to say, I deleted those pages. I do better adding the content to my own website. Why help gain strength to other sites when you can do it for yours.
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  • Profile picture of the author Campbell24
    Manual link building really isn't worth your time unless you only have 1 site or less

    I would check out SENuke if I were you.
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    • Profile picture of the author ProSence
      Originally Posted by bathunter View Post

      Manual link building really isn't worth your time unless you only have 1 site or less

      I would check out SENuke if I were you.
      Well, I do link building manually, at present, I'm working for my 3 sites, they are getting good progress in Google..

      I don't use any software for link building purposes.
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