Confused About Keyword Research!!

9 replies
  • SEO
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Hey folks,

Still, I am getting confused to understand this keyword research concept. It is just because of ans are diff coming by member to member.

Pl correct me, if I am going wrong.

1) When the person type in google : article writing tips - So,article writing tips would be counted in exact Match in google keyword tool.

2) When I type in google: article writing tips - I got 120,000,000 results - Does it mean that this keyword (article writing tips) used in 120,000,000 pages. This mean if webmaster target only writing tips as a keyword then it would be counted here too.

3) When I type in google : "article writing tips" - I got 2,240,000 results - Does it mean that this keyword (article writing tips) used in 2,240,000 pages. This mean if webmaster target article writing tips for blogger as a keyword then it also would be counted it here.

What about exact search ? I mean, If I want to see, how many websites target that exact keyword then how would I check it?

Please, help me out here.

Thanks
#confused #keyword #research
  • Profile picture of the author larryboy03
    Check out this video I made a while ago about keywords

    How To Find Good Keywords | Larrys Internet Marketing Blog

    Hope it helps
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  • Profile picture of the author PaulBaker
    First, we all develop our own methods of researching keywords.

    Personally, I like simple. I only really look at 2 things, initially anyway.

    1. Search volume. How many people are typing that keyword into Google? I use Google keyword tool and judge by exact local searches.

    2. How competitive is the first 10 spots on Google (first page) and how much work will it take me to get there?

    The answers to those questions depend on your knowledge and ability, as in what we each consider good volume and/or competitive will be different.

    This is just how I do it, many will disagree. You need to find what makes sense to you though.

    Hope it helps.
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  • Profile picture of the author SASA Techno
    Hi friend related keyword research you select most is category related mostly is competition and global and local competition so this is best for keyword research....
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  • Profile picture of the author MikeFriedman
    Your competition is the top 3 search results. That's it. #4 through 2,200,000 really do not matter. You just need to be better than #3, and ideally better than #1 and #2.
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    • Profile picture of the author JSProjects
      Originally Posted by MikeFriedman View Post

      Your competition is the top 3 search results. That's it. #4 through 2,200,000 really do not matter. You just need to be better than #3, and ideally better than #1 and #2.
      This.

      Too many people are focused on how many results total there are. Your true competition is page 1 and, to a much greater extent, the top 3.
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  • Devidmartyn,

    I would be careful using the Google Keyword tool. The tools isn’t meant to deliver data about keywords as a whole in Google but mainly as it pertains to bidding in Adwords. The best “general” use of the tool is to generate ideas of words you may not have thought of but other than that, you really need to get another third party software program to give you more accurate data about keywords.

    This post explains what I’m talking about,

    Be Careful Using AdWords for Keyword Research | SEOmoz

    Best,

    Shawn
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    • Profile picture of the author IM nice guy
      Originally Posted by TheContentAuthority View Post

      Devidmartyn,

      I would be careful using the Google Keyword tool. Shawn
      Yeah, all adwords data should only be seen as an "indicator" and not as factual data, by any means. Even getting a good indication from Google as to search volume is dubious.
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  • Profile picture of the author KevL
    When you search google for a term in quotes, you're searching for instances of that exact term. But The number of results doesn't matter - just install a browser plug in such as SEO quake, and you'll get an instant view of various elements including number of pages indexed, age, number of links, pagerank etc - then all you're looking for are for sites which look similar or weaker than your website. If page one is full of PR7 - PR9 news sites etc., then move on

    I wouldn't personally recommend only targeting the top few results as someone suggested, because this really limits your search terms - I'd recommend that you go for any term that you stand a chance of ranking anywhere on page one for. Of course the difference between position 9 and position 2 is immense, but it's no where near as big as the difference between nowhere and position 9
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    SEO Kev
    Small business SEO / Web Marketing Tips.
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    • Profile picture of the author JSProjects
      Originally Posted by KevL View Post

      When you search google for a term in quotes, you're searching for instances of that exact term. But The number of results doesn't matter - just install a browser plug in such as SEO quake, and you'll get an instant view of various elements including number of pages indexed, age, number of links, pagerank etc - then all you're looking for are for sites which look similar or weaker than your website. If page one is full of PR7 - PR9 news sites etc., then move on

      I wouldn't personally recommend only targeting the top few results as someone suggested, because this really limits your search terms - I'd recommend that you go for any term that you stand a chance of ranking anywhere on page one for. Of course the difference between position 9 and position 2 is immense, but it's no where near as big as the difference between nowhere and position 9
      You definitely want to aim for the top 3. Sure, you can get a fair amount of traffic from the lower half of page 1. But the difference between #10 and #1, #2, or even #3 is huge.

      Just making it to page 1 is fine for high volume searches. But for lower volume keywords you really need to try to get to the top 3.
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