How hard is it to rank for low comp keywords

where do you find those?

There is a total different opinion on low competition and Google Adwords tool makes it even worse as many people during their kw scraping thinks that it indicates low competition for organic results while we know it's about the advertisers in the paid program

The low competition that you're talking about is actually zero competition or dead easy competition.

Most people classify low competition a lot tougher then that, for example: "best hair dryers", or "hair dryer reviews", not in a million years that you rank for such term with a few bookmarks of course.

To the OP: Sometimes it can even be nasty to rank for low competition keywords when the website quality is below all levels or when you only have automated links in combination with a brand new site. Often that just doesn't work.

There's no easy answer to this question.

On the surface, keyword with low competition are easier to rank for, and we generally recommend going after them. In Rank Tracker we mark the "easiest" ones with green KEI flag (large # of searches, low competition):



However, it's not that straightforward. You'll need taking a closer look at the competitors.

Who are the top players in the niche? Have a quick look at their backlink profiles. If they're supported by tons of .edu backlinks, it might not be that easy.

Another point is content. Ask yourself if you'd be able to provide the same level of content as sites that rank highest for your keyword.

Here's an example: you target ranking some specific medical technology, which has low competition. However, top 10 sites are some leading research and health centers with extensive content on the topic. At this point, it won't be that easy.

To sum it up, here are two things to consider beyond the competition volume:
- competitors' content
- competitors' backlinks

If you feel you won't be lagging behind, go after your low-competition keyword.