I've been running my ad campaign on Google Adwords for a few weeks now and I've only received 82 clicks. But the bigger problem is that the bounce rate is 80% without the visitor going to a page other than the landing page.
I was told to wait till 150 to 200 clicks before stopping a campaign but the bounce rate is simply too high and I fear that I may be flushing money down the toilet.
Should I continue or discontinue the campaign?
It's an e-commerce site by the way.