Is it good to avoid country that takes high cost for some keyword?

2 replies
  • SEO
  • |
Hi, i need some suggestion for adwords exprert

I have ran my adwords since 1 week ago. Today, i pause the campaign and have supprissed, because some of keyword is only clicked by country that has higly CPC .


for example, I targetted "keyword A", I use phrase match. In country A, the CPC for this keyword is $1, but it has higher monthly search volume, in the other hand, in country B, the CPC for this keyword just $0,09, consequently, it has very low search volume.

When I look back to my adwords report page, I saw that, from keywrod A, I get a lot of click from country A, so my budget is depleted quickly. Additionaly, I get just few clicks that come from country, that I really targetted it, i called country B. And some of this clicks convert to a lead.

So, is it good idea, to avoid country with higher CPC but higher search volume, but not targetted and just choose country with low CPC, low search volume, but it's targetted?

And how to find keyword that really searched in certain country?
for example when i search keyword A, it's get high search volume in country XYZ, consequently it has high CPC. but very different in country B, low search volume, and low CPC. which one is good?
#avoid #cost #country #good #high #keyword #takes
  • Profile picture of the author Punit12
    Here are my answers in Blue,

    So, is it good idea, to avoid country with higher CPC but higher search volume, but not targetted and just choose country with low CPC, low search volume, but it's targetted?
    >>> There is no fixed set of rule here. All you need to do is to do a good market analysis for your product and service as per the target country., & then test your ad with CPC.

    And how to find keyword that really searched in certain country?
    >>> In Google keyword tool there is an facility to check the search volume & competition of keywords, country wise.


    for example when i search keyword A, it's get high search volume in country XYZ, consequently it has high CPC. but very different in country B, low search volume, and low CPC. which one is good?
    >>> Whatever brings you lead/inquiry is GOOD!
    Signature

    Punit Kansara
    Seo Strategist

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  • Profile picture of the author mycongme
    If you think that country isnt good enough to get you traffic or conversions then it is best to ignore it. But the main concern is if it can get you sales etc. then you should let it go. But this is only possible if u have huge to experiment over all this.
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