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Are Solo Ads FTC compliant?

by smodha
2 replies
  • SEO
    • |
Hey WF,

If I wanted to pay for email marketing, how FTC compliant is it?

Thanks,

Sanj.
#ads #compliant #ftc #solo
  • Profile picture of the author CyberAlien
    As long as it's CAN-SPAM compliant, you shouldn't have an issue. However, it's really something you'd want to check with an attorney on.
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    • Profile picture of the author smodha
      Originally Posted by Chase Watts View Post

      As long as it's CAN-SPAM compliant, you shouldn't have an issue. However, it's really something you'd want to check with an attorney on.
      Thanks Chase. I've had a look at CAN-SPAM. The major points are:

      -No deception (From and Reply fields must route to the business or individual promoting the product)

      -No hype like "I made $13,000 in 4 days" UNLESS you can prove it 100%

      -Clear opt out on your email and you must state it's an ad

      -Your address and location clearly stated, and no email "harvesting" that is you cannot scrape email addresses off Craiglist for example.

      At the end of the day you have to exercise common sense. There's no point promoting to a list who you haven't built a relationship with.

      Sell value, not products.
      Signature
      I Sell What People Want. The Money Is A Bonus..
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