I've always believed in transparency when it comes to explaining methods, so I'll be using plenty of screen shots along with in depth details, oh and actual live examples.
So lets get right into it, the first big mistake I noticed among marketers is the use of cookie cutter Amazon themes such as this Amazon theme or Amazon theme.
Not only are they a give away to any Google employee that your site is a Amazon affiliate but there tacky, not to mention I don't think they convert well, I'd never buy anything from such a site.
My advice would be to always let your theme match your niche, your theme should also give off a welcoming trust worthy feel to it.
Here is a example of what I'm talking about, Decor theme from studio press, chiffioncruz.com . It is also a example that you don't always have to sell home power tools, lawn mowers, or electronics. Oh yea, special shot out to the content authority, all the articles on my site are from them, been using them for 3 yrs now, good people over there.
I don't need/use many plugins as you can see:
I use a no follow plugin so all Amazon links wont pass link juice to Amazon, and SEO ultimate is good for a lot of things past the SEO. Such as having your review show up in serps with star ratings:
Here is how to set up SEO settings using SEO ultimate for individual blog posts:
I'm actually honest about the ratings, I check Amazon to see the real product rating and I make mine the same. So if a item has a 4 star rating on Amazon I will give it the same rating. Only fair right?
I check my on page SEO here , it should come out looking like this if you set it up right:
I don't go by what this site says exactly, but I do use it has a guideline for my on page SEO. In the past I focused on longtail titles, this site would tell me my title tag is to long, but I didn't care because I knew I want my posts titles long to catch all that long tail traffic, so don't worry to much about it giving you a 100% on your on page SEO.
Also I simply use a sentence from my article as meta description. I name images the product name, but I also name images things that people might type in, such as comfy recliner, cute rug, classy bedroom sets etc.
Ok that's it for that particular site, it's new so no earnings, or rankings. That was just few examples of how I would set up a Amazon review site.
Now here are some actual examples and earnings reports of some of my small niches sites, that for whatever reason I didn't choose to expand.
First up, my off the shoulder tops
Here is analytic preview:
and here is Amazon earnings example for last month:
As you can see women's tops average about a dollar per purchase, so maybe building a large e-commerce type site might do well in this niche, ranking off long tails would be your best bet at first, you'll see a lot of phrase like the one in the image above.
Woocommerce is be a great plugin to achieve this along with these type of theme. I will warn you though, I bought this theme and had many technical problems. I also searched around and many themes like this have minor problems that can be fixed if you know coding, or use a fiverr gig and have them fix it.
Second site is messengerbagsformenandwomen.net, sorry I can't link to it, I recently transferred it from bolgger to wordpress and have not yet set it up.
This site became a pr 3 after using five pr 3 links from Niko's SEO service, I had used links from Magic Submitter but they proved to be crap.
Here is a sample of analytic:
and here is a screen shot from January:
There were a few more purchases that didn't fit in the screen shot, but the average purchase was around 160.00 giving me a average earning of 10.00 per purchase. Once again it shows you can earn from other niches besides just electronics and power tools.
This site was a review style blog, much like the first site I show above. People who visited this site seemed to buy items related to business, printer, coffee machine etc, office items, which makes me think that primary businessmen visited this site. This can help you decide what type of accessories to sell, or what type of theme to use.
To make money online period simply use common sense, never do what everyone else is doing like using cookie cutter themes or targeting the same niches.
There's a lot of money to be made in men's/women's apparel. There are women's shoes that go for 200 dollars on average or 300 dollars purses.
And the same goes for men's apparel, or plenty of other niches out there. Research your keywords properly, find niches where you don't see other internet marketers and dominate it.
I made this thread to contribute to the forum since there been a lot of spam on here recently, and also to help any noobs who may be struggling with making Amazon sites. Hope this helps, good luck.