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Adwords question, hundred of impression, very few clicks, no impression

by kocenghabok
11 replies
  • SEO
    • |
I had ran my adwords campaign and stop today. I see i get 9 clicks, 244 impressions and make 3.69% CTR.

The problem is i did not get any quality click that become to lead, what's the problem? Landing page? My landing page is here.

Please gimme your advice.

Thank you
#adwords #clicks #hundred #impression #question
  • Profile picture of the author PaulBaker
    Your landing page might be an issue, depends on what keywords lead someone there and what they're expecting to find.

    Your bigger issue is expecting a result from 9 clicks. To make decisions about a campaign you need data. 244 impressions and 9 clicks doesn't really qualify as meaningful data.
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    • Profile picture of the author kocenghabok
      Originally Posted by PaulBaker View Post

      Your landing page might be an issue, depends on what keywords lead someone there and what they're expecting to find.

      Your bigger issue is expecting a result from 9 clicks. To make decisions about a campaign you need data. 244 impressions and 9 clicks doesn't really qualify as meaningful data.
      OK, so it's mean i need to stay longer, get more data (impression and clicks) and after that i begin to analyze and make decision?
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      • Profile picture of the author McBrett
        I agree. You really need more clicks to be able to tell if it's working. Most websites have a hard time realistically getting above a 2% conversion rate. Personally, I would try at least getting 50 clicks before determining the traffic source or keyword didn't work.
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        • Profile picture of the author kocenghabok
          Originally Posted by McBrett View Post

          I agree. You really need more clicks to be able to tell if it's working. Most websites have a hard time realistically getting above a 2% conversion rate. Personally, I would try at least getting 50 clicks before determining the traffic source or keyword didn't work.
          OK, i would try your suggestion. Hoping my budget is still enough to wait until i get at least 50 clicks.
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      • Profile picture of the author PaulBaker
        Originally Posted by kocenghabok View Post

        OK, so it's mean i need to stay longer, get more data (impression and clicks) and after that i begin to analyze and make decision?
        Yep.

        With 9 clicks your landing page converts at 0%. Maybe a bad landing page.
        On the 10th click you get a conversion. You now convert at 10%, wow great landing page, or you just got lucky. So, you need to go for as long as it takes for the real pattern to emerge.

        In an ideal world you would test a few landing pages at the one time, rotating and tracking them. By doing this you know straight away how a landing page is performing against others. With one LP you're just guessing and wasting money on it if it's not performing.
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  • Profile picture of the author ferrazzo75
    Just keep testing and change what doesn't work and keeps what works.

    You should know what the average amount of money you make off a client and spend that amount using your ppc on a keywords. If you don't get a conversion by then it is not profitable for you. Hope this helps
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  • Profile picture of the author ProSence
    Of course, Adwords/ppc is all about testing, keep testing and find which keyword, method earns you money, stick with that.
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    • Profile picture of the author kocenghabok
      Originally Posted by ProSence View Post

      Of course, Adwords/ppc is all about testing, keep testing and find which keyword, method earns you money, stick with that.
      Yes, but i think the biggest problem is, budget
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  • Profile picture of the author sarged2
    Lol, you expect conversions from 9 clicks, that's just ... laughable
    Expect that if you get 1% conversion, which is good, you would need about 100 clicks to expect a lead, and yet much more to get more or less accurate statistics.
    At this point though, you may try to rewrite your ad copies to push the CTR a little bit higher, as the 3.65% does look a little bit low, well depending to the competition and bids of course.
    If it doesn't work, try to change your targeting strategy, eg try to narrow your target market by location, or setting up some exact match keywords.
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    • Profile picture of the author kocenghabok
      Originally Posted by sarged2 View Post

      Lol, you expect conversions from 9 clicks, that's just ... laughable
      Expect that if you get 1% conversion, which is good, you would need about 100 clicks to expect a lead, and yet much more to get more or less accurate statistics.
      At this point though, you may try to rewrite your ad copies to push the CTR a little bit higher, as the 3.65% does look a little bit low, well depending to the competition and bids of course.
      If it doesn't work, try to change your targeting strategy, eg try to narrow your target market by location, or setting up some exact match keywords.
      Hi, thank you for your laugh. :p

      Yes, i know that i need to stay more longer within my adwords campaign. I just a newbie here in adwords and still need to learn and of course fail more.

      I have applied targetting strategy, i add USA and UK as exceptional location, because i see that this 2 location is useless, because the CPC is very high and not targetted.
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      • Profile picture of the author Lucid
        9 clicks is nothing. You can't judge a campaign by this. As Paul said, it's not significant.

        Telling us you have 3.69% CTR doesn't mean much either. There's no context there such as your average position which affects your CTR. What really matters is your QS.

        We don't know about your keywords and those could have an effect.

        I'm not convinced your page will convert in the long run. I'm also not convinced people will buy charcoal online. Maybe those in Indonesia, I don't know. People in US and UK probably won't buy it online all the way from Indonesia. It's not clear as well if this is bulk or if I can buy just a bag or two for the BBQ this summer.
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