I have done nothing special to the yelp page, but for some reason it is grabbing the #1 spots for certain keywords (then my site hits number 2-3).
I literally set up the yelp page on day 1 of our business and didn't touch it since. We have 5 reviews (about 10 less than competitors for the same keyword).
The only thing that I could imagine is that yelp pushed more pr juice to it because I put a coupon on it. ($75 for $100)
I am not complaining at all because we get tons of traffic from it, but does anyone know why that yelp page ranks so highly?