National Brand Needs Local SEO Help
- SEO |
I have a plumber referral website (example) for plumbers across Canada.
I have 20 plumbers signed-up (maximum will be 30) and all of them are, or will be in different cities.
My website 'CanadianPlumber.ca has about 15 different pages dealing with plumbing issues (all unique content).
The site is 12 years old, PR2 with an Alexia ranking of about 6 million. Have not added any fresh content to it in years (yes, I know that's a problem).
75% of my traffic is coming through PPC and the other 25% through organic search. I'm spending around $3k a month on PPC which gets me about 75 visitors a day. I need to get this changed around and 75% organic traffic.
With my PPC campaigns I have separate landing pages setup for each plumber. When my ad is clicked on they are taken to the landing page of the plumber in the city nearest them. These landing pages are identical, except for the plumber contact info.
My 2 main KW's have about 2500 exact searches a month each (Canada) with strong competition.
My KW 'Canadian plumber' will show up high on page 1 of Google, but there's no traffic for that search. People are searching for 'Calgary Plumber' or 'Plumber in Calgary '.
QUESTION - how do I target locally those KW's for all 20 cities I'm in?
Do I create a page for each city, like - CanadianPlumber.ca/calgary-plumber?
If so, how do I make 20 unique pages for each one? I'm concerned about unique content and there's only so much I could say.
On my homepage would I have a link to each one of those pages?
I certainly appreciate and suggestions/comments any of you have.
cheers,
SEO enthusiast. I like to blog and run my dental cost comparison site.
AIR - WATER - FOOD
Do you know what the 4th is?
Looking for an online business system that works? Time you checked out the IM Competitive Edge.
SEO enthusiast. I like to blog and run my dental cost comparison site.
AIR - WATER - FOOD
Do you know what the 4th is?
Looking for an online business system that works? Time you checked out the IM Competitive Edge.
AIR - WATER - FOOD
Do you know what the 4th is?
AIR - WATER - FOOD
Do you know what the 4th is?
Looking for an online business system that works? Time you checked out the IM Competitive Edge.