Do press releases improve your backlink profile?

10 replies
  • SEO
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As above, do you think they do? Or are they simply beneficial for what they serve as, a press release for those that read it?

It was a well known fact that press releases had a HUGE backlink boost, but i wonder if thats another fact that Google have turned into a myth?

Thanks
#backlink #improve #press #profile #releases
  • Profile picture of the author larryboy03
    Originally Posted by sunnyp81 View Post

    As above, do you think they do? Or are they simply beneficial for what they serve as, a press release for those that read it?

    It was a well known fact that press releases had a HUGE backlink boost, but i wonder if thats another fact that Google have turned into a myth?

    Thanks
    These do work well for ranking, try to use the best PR sites as some carry good authority and give you great link juice.

    Regards
    Larry
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  • Profile picture of the author asiriusthoth
    I marketed a few videos with some press releases and they did see a quick bump in rankings. Although after 3 weeks they slipped back down the hill a bit. I think PR's are like other useful tools to help rank a site/video. It's just one of many...
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  • Profile picture of the author Sclark
    In fact, press releases are no longer as popular as they used to be, however this SEO technique has enough potential to drive traffic to a site and increase online exposure.

    Apart from implicit linkbuilding capacities, press releases can be used to communicate site's content and thus reach journalists, bloggers, or editors (although it doesn't always happen). Also, submission sites may get your press release on Google News and make it appear on Google searches. So, if the press release is picked by actual news site, it means your site is getting backlinks not only from the submission site itself, but from industry news as well.

    You may find the following read interesting: Links in Press Releases Don't Help Your SEO? This Experiment Proved They Do. The article actually proves that press releases help to rank for any (!) keyword chosen.
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  • Profile picture of the author ameliabrooke
    I have the same opinion as Sclark. When doing back link analysis of my sites, i saw my site is getting many back-links from press release sites. So from my experience, it is good doing press release submission.
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  • Profile picture of the author trafficmasters
    Press Releases should be looked at as a method driving targeted traffic and expanding your brand and trust.

    There is a SEO benefit but this is not the main objective of press releases, its to create hype, trust and ultimately brand awareness
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  • Profile picture of the author gearmonkey
    Heck yeah, these are great ways to build authority.
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  • Profile picture of the author linkbuildr
    Matt Cutts has said press release site links are ignored. https://productforums.google.com/for...nZw/discussion
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  • Profile picture of the author kaytav
    Press Release is a nice way to get some rankings. It is important that you have a strong news article to load on PR sites. It must provide some news to the users. Just uploading some article is not a part of press release.
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  • Profile picture of the author themen710
    This tool only helps to improve ranking. That is a good way of bringing in traffic. While backlinks from low quality sites are not playing important role in ranking a site in search engines. You can choose one of two to improve your website. It is more important to build good content for submitting.
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