Here is why Google should not give too much attention to social in their ranking algorithm

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Say we have a professional accountant who creates a great site, full of excellent information for people searching for tax advice of some kind, and then we have a second person who is not an accountant and produces tax information that is not really of good quality. However, the latter is very web and social media savvy. He manages to get lots of likes and some social interactivity going, but the former just creates content, does not really do anything else to promote it an relies on people bookmarking and linking naturally. So if social media had an increasing influence on google's rankings, it will be the latter with mediocre content outranking the former with superb content which people find really helpful.
#search engine optimization #algorithm #attention #give #google #pay #ranking #social
  • You are mixing apples and oranges. A true
    tax professional, would not care much about
    creating a site to shmooze google rankings.
    He's advertising in YP, newspapers, getting in
    google maps/local.

    But, if 50 of your friends like using a certain
    tax consultant, and those 50 friends were
    real friends in your google+ circle, why would
    not google at least put it somewhere?

    Google had to start looking at other social signals.
    Not the end all to end all, but social has become
    too big to ignore.

    Social signals have their place, and with google profits
    and stock going through the roof, I assume they have some
    very well paid engineers in place doing it right. Go figure.

    Paul
    • [ 1 ] Thanks
    • [2] replies
    • Social media is too easy to manipulate, giving it any power at all would be silly.
      • [1] reply
    • That's not quite what the op is saying. He's not saying either one necessarily knows anything about seo or purposely trying to boost rank first hand. I know most of these people have no clue about seo, but that is exactly it.. if google credits some sleazy law firm over some legitimate one just because they have tons of social signals, why should they rank better?
  • And so it's easy to see why Google has a bit of a job on their hands trying to figure all this out...
  • I actually think that social is less important for ranking than a lot people make it out to be

    I've heard from a few people who are much more experienced then me also
    • [1] reply
    • it's totally true, well with local sites anyway I have ranked loads of sites in 2013 with no social signals whatsoever...
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    Here is why Google should not give too much attention to social in their ranking algorithm

    Say we have a professional accountant who creates a great site, full of excellent information for people searching for tax advice of some kind, and then we have a second person who is not an accountant and produces tax information that is not really of good quality. However, the latter is very web and social media savvy. He manages to get lots of likes and some social interactivity going, but the former just creates content, does not really do anything else to promote it an relies on people bookmarking and linking naturally. So if social media had an increasing influence on google's rankings, it will be the latter with mediocre content outranking the former with superb content which people find really helpful.