Does using breadcrumbs help seo ?

by cctvinstallers 5 replies
Hi, I have the yoast seo plugin for wordpress, and noticed the breadcrumbs feature but Im not sure if its worth the messing about and time involved
it looks a bit complicated and I think I would have to nest categories within categories ?
so would it have to be done on a new site only as the urls will change ?

would it also would therefore put pages further away from the home page which i believe would be a negative factor for seo ?

I was wondering if it would help ranking for my categories as they would be repeated in several urls which are high competition keywords ?

Any help from more knowledgeable warriors would be appreciated.:confused:
#search engine optimization #breadcrumbs #seo
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  • Profile picture of the author yukon
    Does using breadcrumbs help seo ?
    Breadcrumbs can add 2-3 extra hyperlinks below the SERP title, so I would say yes it helps optimize for a chance to create a higher CTR in the SERPs. More links on the first SERP page is a good thing.
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    • Profile picture of the author RimaNaj2011
      I'm not sure how much it would help SEO, but it's really good for user experience in my opinion. It helps the visitor know where they are in the site, especially if they initially land on an inner page.
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      • Profile picture of the author satrap
        Originally Posted by yukon View Post

        Breadcrumbs can add 2-3 extra hyperlinks below the SERP title, so I would say yes it helps optimize for a chance to create a higher CTR in the SERPs. More links on the first SERP page is a good thing.
        Originally Posted by RimaNaj2011 View Post

        I'm not sure how much it would help SEO, but it's really good for user experience in my opinion. It helps the visitor know where they are in the site, especially if they initially land on an inner page.
        I agree with both of these guys. It is good for improving user experience, and it also helps in increasing your CTR in the SERPS.
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  • Profile picture of the author RedchilliMedia
    I think, the breadcrumb is important for SEO. The Breadcrumbs are a navigation tool that can help lead you where you want to go within a website or lead you back to a previous page.

    Typical breadcrumbs look like this:

    Home page > Product page > Product

    Main Benefit of Breadcrumb is given below:

    1. The breadcrumb help to users visualize their current location
    2. Breadcrumb enables one-click access to higher site levels
    3. It Takes up very little space on the page
    4. Reduce the bounce rate of the website.
    5. The Main benefit of breadcrumbs is easily understood by users.

    Thanks
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  • Profile picture of the author danielthomas
    Bread crumbs not only help in CTR and navigation. Also it increases the internal links in your site.
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