Exact Key-phrase

by cbnet 5 replies
Should we have exact key-phrase (key words) in URL and Title of a post or page. To elaborate, suppose we have selected a key-phrase "How to cycle". Should we have "How to cycle" in URL as well as in the Title of the post / page and repeat it also a couple of times in the content.
#search engine optimization #exact #keyphrase
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  • Profile picture of the author Punit12
    BIG "YES".

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  • Profile picture of the author danielthomas
    Having keywords in URL is added as an advantage. Also there are some tips in defining the URL. Using "-" to separate words instead of "_" is beneficial. For example having a URL as "pizza-hut-bangalore" can help you to rank for the keywords "Pizza hut bangalore", "pizza bangalore". If you have the URL as "Pizza_hut_bangalore" will help your page to rank only for the collective term "Pizza hut bangalore".
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  • Profile picture of the author trade4861
    I've done a good deal of research and experimentation on this subject. I find the title is only a small portion to the bigger picture. There's far more than just the title and main H1 heading that makes a page rank good (and without backlink manipulation). But to answer your question, I only use the exact same keyword phrase in the title and main H1 heading. This is always my strategy and I usually rank on the first or second page using three words as the title, and usually first page using several variations of the title and one additional word from the content. After the H1 heading, your better off using variations of the title, not the same phrase over and over.

    Anyway, the title is more of the authors compressed interpretation of the writing and the article content is what defines it. Thats all I'll give up.
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  • Profile picture of the author lich
    As my experienced and observation, Meta Title, Description and H1 plays a big role on my rankings. I update my website meta title, or description regularly. And so far, I get a fluctuation rankings on Google ranging from #2 - #8.
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  • Profile picture of the author smodha
    Originally Posted by cbnet View Post

    Should we have exact key-phrase (key words) in URL and Title of a post or page. To elaborate, suppose we have selected a key-phrase "How to cycle". Should we have "How to cycle" in URL as well as in the Title of the post / page and repeat it also a couple of times in the content.
    You don't need the KW in your URL. It's just as easy to rank something like "cyberdelicstudio.com/how-to-cycle/" as it is "howtocycle.com".

    My point is that you can optimize a sub-post just as you optimize your EMD. The process is exactly the same...
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    I Sell What People Want. The Money Is A Bonus..
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